Create or Die 2 Session Notes

SESSION 3 Merging of Whole Create or Die Group Saturday, June 4th 2011

Travis, IMJ, 1HOOD, Sandy Ordonez,
“SHOW ME YOUR ID”

COMPONENTS
“Show Me Your ID” Virtual Plaza for underrepresented
Michelle Ferrier providing the “ID card” a digital, layered, “gobstopper” of information, layers based on work, school, professional, location networks
Tani Ikeda provideding documentation of oral history/personal stories that would provided content for site, physical buzz for the website, eventually clips
Jasiri X and Paradise Gray-content originatior. Solicitors of information, using this to
Eventually sell to Mtv, various networks PBS? As documentary.
Plugging this into the next presidential campaign in 2012?

Session Host: Elwin Green
Reporter: Carmen Lee
Participants: C. Denise Johnson, Jeff Hermes, Jordan Green, Seunghyun Lee, Byong Lee

How Can We Make Money?

I. Money-generating models
A. Syndicated model
1. Operation funded by foundation grants
2. Stories sold to outlets
3. Examples: New England Center for Investigative Reporting
Rocky Mountain Investigative Center
ProPublica (?)
B. Advertising model
1. Advertising-supported information product based on number of clicks
2. Large numbers needed to generate decent amount of money
3. Examples: YouTube, Blogher, GoogleAdSense
C. Fundraising/Sponsorship model
1. News enterprise supported by contributions from foundations, corporations and others
2. Examples: Oakland Local, Common Language Project (Seattle) public radio and television
D. Crowd-sourced model
1. Writers propose ideas to others and get micro-donations to support doing a story
2. Example: SpotDot.US
E. Book-development model
1. Writers write articles with the intent of developing a book from them.
2. Writers make deals with employers or former employers (newspapers, magazines, other publications) to get the publications rights to stories the writers produced while employees so that the articles can be compiled into a book
F. Co-op model
1. Audience owns the publication, supports its production, and provides editorial guidance to writers (story ideas, feedback).
2. Examples: Banyan Project, Locally Grown News (Michelle Ferrierr)
G. Other possibilities
1. App model – creation of an app that could be sold to support operating costs
2. Ancillary products – hats, DVDs, posters, etc. with enterprise’s logo sold to help support it

II. Possible processes for developing above models
A. A writer’s “path” – freelancing to grant funding to sponsorships to advertising
B. Collaborations with other writers – networking, pool resources, co-locating (writers incubator)s

SESSION 1 @12:15 1HOOD, IMJ, Mani (Marveloper Media), Sandy Ordonez
Notes taken by Sierra Ferrier

PART 2 of “SHOW ME YOUR I.D.”
“The future of journalism is not content creation, but content curation.”
-Mani Saint-Victor
“to give the voice to our own media, without labels” –Jasiri X

INTRODUCTION
-Start on the web, creation of the next OPRAH network.
User-generated content of the Reddit strain.

• Upload your own story, see me for who “I” actually am, apart from what you have seen in mainstream media.
• Talk about Tani’s inspiration: “She didn’t see herself in a complete way in the media…didn’t have any identifiers of media in her life.” –Jasiri X.
• Journalism identity—have a forum for people to have their own story, the REAL story, the REAL truth.

WEBSITE CONTENT:
Exclusive/original content-things that are created originally-(Eugene). “Where is the Cosby Show of our generation?”
Aggregate content-found from other sources (ex. huff post)
User generated- a 3rd party putting their info on the site.

DISCUSSION:
Use Reddit as the framework (open source skeleton) for the “ID” site.
“Building a plaza for their communities to come together….using them to help the people in the communities to be known all over the world. Aggregate communities.”-Sandy
“Everything is hyperlocal, help the communities get money/advertising”-sandy
“There’s no way for me to connect to Latinas in the social media community-type work”-Sandy

Uses of site: Extendable reputation manager of businesses, participation, showing the “do” economy. Community growth
-It doesn’t matter if it’s libel or slander, the community will decide what goes up or down.
In regards to moderation
–are you worried that to becomes the next gossip site?
Paradise: have parts of the site that are said to be “unfiltered”, or we need content managers. Self-regulation identity.

(www.showmeyourid.org)→ is available
1st Step: content delivery network
2nd Step Specs list of what we want this application to do.
3rd Step: skin it, branding system team with the right code. As you are bringing in people , building the culture of the site, build a culture/style of the community.

Manifesto/cultural guidelines
Tolerance, welcoming of diversity, a learning community, respectful, adaptive, welcome collaboration, lack/removal of labels explain, non-anonymity, network and supportive define yourself. Ability for hyperlocal

Community self-expression

PARTICIPANTS:
Byung Lee, Jeff Hermes, Paradise Gray, Melvin baker, Amanda Sturgill, Lauren Harbury, Derrick Foust, Matt Renner, Edith Veremu, Brandon Marshall, Barbara Lewis, Travis Mitchell, Elwin Green, Andrew Humphrey, Rick Rogers, Mani Saint-Victor, Sandy Ordonez