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  • Elwin Green 10:46 pm on June 16, 2011 Permalink  

    Homewood Nation – the Homewood 100 initiative 

    Session Host: Elwin Green
    Reporter: Carmen Lee
    Participants: Carmen Lee, Lauren Harbury, Paradise Gray

    Elwin described his website, Homewood Nation (www.homewoodnation.com), a website devoted to Homewood, the neighborhood in Pittsburgh’s East End where he lives. The website is the outgrowth of “My Homewood,” a blog he wrote on the Pittsburgh Post-Gazette’s website from October 2005 through March 2010.

    He described the Homewood 100 initiative as a journalistic experiment inspiried by NYU journalism professor Jay Rosen, who suggested that innovation in journalism could be sparked by attempting to cover 100 percent of any given subject. The Homewood 100 initiative attempts to answer the question, what would 100 percent coverage of a neighborhood look like?

    After highlighting some of the website’s features, Elwin asked participants for thoughts on how to improve it or build it out.

    Suggestions included:
    Posting a video of himself telling why he started it.
    Placing links to “Homewood Nation” on other websites
    Posting videos of “Homewood Nation” members telling why they are part of “Homewood Nation”
    Sending the link for “Homewood Nation” to Rachel Maddow, who profiled the neighborhood on MSNBC recently.
    Improving the graphic design
    Include video uploads from One Hood on the site
    Partner with One Hood to have the students they work with work on the site
    Sell “Homewood Nation” branded merchandise: t-shirts, buttons, mugs, etc.

  • Elwin Green 1:57 pm on June 4, 2011 Permalink  

    How Do We Make Money? 

    Session Host: Elwin Green
    Reporter: Carmen Lee
    Participants: C. Denise Johnson, Jeff Hermes, Jordan Green, Seunghyun Lee, Byong Lee

    How Can We Make Money?

    I. Money-generating models
    A. Syndicated model
    1. Operation funded by foundation grants
    2. Stories sold to outlets
    3. Examples: New England Center for Investigative Reporting
    Rocky Mountain Investigative Center
    ProPublica (?)
    B. Advertising model
    1. Advertising-supported information product based on number of clicks
    2. Large numbers needed to generate decent amount of money
    3. Examples: YouTube, Blogher, GoogleAdSense
    C. Fundraising/Sponsorship model
    1. News enterprise supported by contributions from foundations, corporations and others
    2. Examples: Oakland Local, Common Language Project (Seattle) public radio and television
    D. Crowd-sourced model
    1. Writers propose ideas to others and get micro-donations to support doing a story
    2. Example: SpotDot.US
    E. Book-development model
    1. Writers write articles with the intent of developing a book from them.
    2. Writers make deals with employers or former employers (newspapers, magazines, other publications) to get the publications rights to stories the writers produced while employees so that the articles can be compiled into a book
    F. Co-op model
    1. Audience owns the publication, supports its production, and provides editorial guidance to writers (story ideas, feedback).
    2. Examples: Banyan Project, Locally Grown News (Michelle Ferrierr)
    G. Other possibilities
    1. App model – creation of an app that could be sold to support operating costs
    2. Ancillary products – hats, DVDs, posters, etc. with enterprise’s logo sold to help support it

    II. Possible processes for developing above models
    A. A writer’s “path” – freelancing to grant funding to sponsorships to advertising
    B. Collaborations with other writers – networking, pool resources, co-locating (writers incubator)s

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