create or die

After my East Coast Listening Tour (see my earlier post) where I connected with those in the media entrepreneurship ecosystem, I’ve gathered a few potential steps to move the needle on media entrepreneurship by or for people of color.

1. It took someone else’s perspective for me to see the value of the work of the Journalism That Matters Create or Die series of design | build | pitch events that were held in 2010 in Detroit and 2011 in Greensboro, NC. These events serve as a firestarter…an opportunity for passionate people to meet talented technicians and ignite innovation in the journalism space. The passion of the Greensboro 52 or G52 has continued to live on our Facebook Create or Die group, where members share their projects, needs and support. We need to move more of these projects up the pipeline to funding and raise awareness for our successes. And it looks like Create or Die 3 will have an important place in this media entrepreneurship ecosystem.

One stop on my East Coast Listening Tour was the Newseum in Washington, DC, where the work of thousands of journalists continues to inspire awe.

2. The second step is to create more venues like Comcast’s DreamIt Ventures, UNITY’s NewU and the NewME accelerator that increase the odds that diverse people and projects can pitch and be heard. As part of this mix, we need incubators that don’t require relocation to Silicon Valley or Boulder, Colorado. A “Bloom where you’re planted” model would bring together training and talent in a geographic space. Journalism That Matters piloted such an idea in Seattle in 2010. The Pacific Northwest Collaboratory was born as a support system for the new news ecology there. That successful experiment should be replicated in other regions.

3. The third step is education and training for the hundreds of potential businesses that wither at the doorways to incubators and pitch sessions. These projects could be successful if provided with nurturing, talent, and access to funds. We need a distributed model, probably online and in physical space, that will help give entrepreneurs just-in-time access to the information and people that can help vet and nurture new ideas.

4. The fourth step is the creation of a talent network so that media entrepreneurs can find and build a talented team that has a higher likelihood of success. Content ideas rarely get funded unless they have a strong technology play. Many ideas flounder because of the lack of a tech team early on in the process of product development.

5. The fifth step is to create a microfund to support application fees and travel fees for potential entrepreneurs to attend and perhaps pitch at the other startup weekends and venues around the country. These small loans, probably of a couple of hundred dollars, will help in identifying media entrepreneurs in need of just the services a robust network can provide (see bullet three and four).

I’d love to hear what others think is needed to make the whole ecosystem a tight, resilient, effective network. I’m still listening.

Dr. Michelle Ferrier is chief instigator of the JTM Create or Die series. She is also an associate professor in the School of Communications at Elon University, where she maintains a wiki on new media innovators of color.

The Living Textbook, funded out of JTM-Create or Die last June in Detroit, has recently received a two-year grant from the Ford Foundation to continue its work.

Co-directed by Emilia Askari and Joe Grimm, this project sponsored by the Asian American Journalists Association, is produced by seventh-grade students in Dearborn, Mich., who have a unique take on what it means to grow up Arab American in post-9/11 America. They are among the first generation of Americans to have no memory of what life was before the 2001 terrorist attacks.

The students’ photos and stories were created with a class of seventh graders at McCollough-Unis School. The idea was to help the students learn about journalism and capture stories about their Arab American community.

The students told stories about bullying and the school track team and the Detroit Tigers. They wrote and took photos about sitting down to big, American-style Thanksgiving dinners – with sides of hummus and tabouleh. Most of the kids are Muslim. Some of the girls, but not all, wear headscarves. Some wore green headscarves for St. Patrick’s Day and clipped shamrock antennae onto them. For USA Day, they wore red, white and blue.

For them, the Middle East is a local story. Most of the students’ families come from Lebanon, but the class also has students with ties to Kuwait and Syria. One boy labored over the story of the uprisings of the Arab Spring and what that is doing to his parents’ families in the Middle East. His mother stays up late at night to talk on the phone, losing sleep and weight. They live that story in their home here in the United States.

A video about the project was created by journalistic filmmaker Bill Kubota:

A photo exhibit of the students’ work opened on July 2, at the Arab American National Museum in Dearborn. The students would be thrilled if you left them a comment or two on their work. So check it out!

“It is our hope that these young storytellers will gain the skills and confidence they need to continue telling about their generation in words and pictures,” said project co-director Joe Grimm.

“We think that the digital literacy skills the students are learning will help them succeed – – in school, on the job and in their 21st century communities,” co-director Emilia Askari added.

Seeded by a small grant from Journalism That Matters-Create or Die, this project is funded by the McCormick Foundation and The Ford Foundation. Kodak, Target, and Costco have also donated in-kind products to support the program.

The project co-directors, Emilia Askari and Joe Grimm, have been working with the students weekly throughout the 2010-11 school years. Askari is a journalist, who just completed her master’s degree at the University Of Michigan School Of Information; she has spent about two decades as a reporter at newspapers such as the Detroit Free Press and the Miami Herald. Grimm is a professor at the Michigan State University School of Journalism and an adjunct faculty member with the Freedom Forum’s Diversity Institute; he previously worked for more than 30 years in newsrooms, spending a quarter-century at the Free Press.

Journalism That Matters

5 Concrete Steps to Move the Needle on Media Entrepreneurship

Living Textbook Gets Funding from Ford Foundation