Journalism students at Whitney High School (CA) take the TAO of Journalism Pledge.

“We want to show our readers and the larger journalism community that we stand by the ideals of being Transparent, Accountable and Open in our reporting and all of our practices as student journalists.” — The Roar, Whitney High School, CA

“Journalistic ethics are becoming even more critical to the practice of journalism as the field evolves….[We] like the simplicity of the pledge and the fact that it can apply equally and easily to citizen journalists, students, bloggers, professional journalists in all media.” — The Kerronicle, Kerr High School, Houston, TX

“Why are we doing it? Well, because we should.” — The Purple Tide, Chantilly High School, VA

Almost 1,000 student journalists from coast to coast have now taken the “TAO of Journalism” Pledge, promising to be Transparent, Accountable and Open in their practice of journalism. More than 850 of them nationwide took the Pledge during the Journalism Education Association’s Scholastic Journalism Week (Feb. 19-26). The quotes above are among comments emailed to the Washington News Council, which originated the TAO of Journalism concept and trademarked the TAO Seal.

The TAO Pledge and Seal allow journalists to make a public statement of ethical principles to help instill trust among their readers, viewers and listeners. The JEA endorsed the concept at the organization’s annual national convention in Kansas City last November. Kathy Schrier, executive director of the Washington Journalism Education Association and executive assistant at the WNC, attended the convention and led the endorsement effort. The TAO Pledge also may discourage school administrators from imposing prior review on student publications, JEA leaders believe.

The TAO Pledge — which is open to mainstream journalists, independent bloggers, freelancers, newsletter writers, or anyone else committing “acts of journalism,” asks journalists to publicly promise that they will be “Transparent” about who they are, “Accountable” and willing to correct any errors, and “Open” to other points of view. The idea, originally introduced at a Journalism That Matters gathering, is steadily gaining traction with media organizations and individual journalists worldwide as a way to help maintain public trust. (See Directory page on TAO website for a list of pledgers so far.)

After all, journalists want everyone they cover to be transparent, accountable and open. So why not them? It’s a two-way street. Those qualities always increase credibility and public trust in any institution or organization that adopts them. The same will be true for journalists and media organizations.

Any media group or individual journalist who takes the TAO Pledge gets listed on the TAO of Journalism website with a link to their publication and/or website. They can then post the TAO Seal in their masthead or on their website.

For some examples of how some sites are using the TAO Seal, see:

1. Spot.us

2. Common Language Project

3. De Standaard, Belgium

4. B-Town Blog

5. Fremocentrist

Student journalism organizations may take the TAO Pledge and display the Seal for free. Independent individual journalists are asked to donate $25 per year and media organizations (three or more staff) are asked to donate $50 per year to help support the TAO project’s website, maintenance and outreach. The Washington News Council is a 501c3 nonprofit organization, so donations are tax-deductible.

JEA is encouraging schools and student media to sign the Pledge and to invite their school administrators to sign on, as well. Students receive a color poster of the TAO Pledge that can be displayed as a reminder of their commitment. In addition, student publications that took the TAO Pledge during Scholastic Journalism Week receive temporary stick-on “TAOttoos” of the TAO seal for all members of their staff. The Washington News Council ordered 3,000 of these to be mailed to TAO pledgers nationwide.

The TAO Pledge and Seal are open to anyone who is interested. Just TAO it!

This article was originally published by John Hamer on the Washington News Council‘s site.

Tom Stites explains The Banyan Project to a group at Ivar's Salmon House

Journalism, says Tom Stites, should be: 1) relevant to people’s lives, 2) respectful of everyone, and 3) worthy of their trust.

Relevant. Respectful. Trustworthy. What’s so hard about that?

Nothing, really, but too much journalism today falls short of those goals, according to Stites, founder of The Banyan Project, a nascent national pilot effort still in the development stages.

Stites was just in Seattle for a few days to talk with people here who are trying to encourage and create more relevant, trusted, ethical and abundant journalism.

The Washington News Council invited about 25 local journalists, civic activists, public-relations professionals, academics and others to meet with Stites at Ivar’s Salmon House on Monday (Feb. 21) to learn more about Stites’ project.

Stites is currently a fellow at the Berkman Center for the Internet and Society at Harvard University. He also won the prestigious “Game Changer” award last year from the WeMedia organization, in a national competition decided by online votes. He was also one of the first journalists to take our TAO of Journalism pledge for Transparency, Accountability, and Openness.

Journalism That Matters Pacific Northwest co-hosted the event, thanks to Anne Stadler and Mike Fancher. They (and I) are active members of the JTM Collaboratory that has been meeting regularly since a large JTM gathering in January 2010 at the University of Washington. Stites also met with several co-ops in this region to explore possibilities and exchange ideas.

His plan is to use the “consumer co-op” model to create a new kind of journalism built on a “bedrock of trust and integrity,” whose citizen members will support it and sustain it. The co-op plan would allow “no possibility of structural conflict of interest,” Stites said, which can be a problem with other forms of journalism that are funded by advertisers, subscribers, individual donors and increasingly by foundation grants. (AUTHOR’S NOTE: The word structural was inadvertently omitted from my original text.)

Stites envisions several Banyan “turnkey franchises” around the country, whose co-op members would practice “relational journalism” and observe a “covenant of behavior” online. He calls it a “civic networking space” where citizens would confront issues and possibly take action. They would be more engaged because, as co-op members, they would have a stake in the outcome, and a “deep sense of ‘stakeholderness,’” Stites said.

Questions from the group raised concerns about the need for such a new effort given the proliferation of hyperlocal neighborhood websites, the robustness of ethnic media outlets, and the explosive growth of Facebook, Twitter and other social networks that allow people to get news and information from sources they trust, including their friends.

Other questions focused on financial viability and how to “monetize” the project. Stites hopes it will be funded by coop members, advertisements, administrative fees, philanthropic donations, “crowd fueling” and ancillary sales of products or services. But he conceded that he “hasn’t yet raised a cent” to support the project. Stites acknowledged that he was formulating a “Plan C” for journalism, but stressed that we also need a “Plan D, E, F, G, and so on” until we find something that works.

So the future of The Banyan Project – as with many other new journalism efforts these days – is uncertain. Banyan is a good start, but whether it will seed, take root and grow – like its namesake tree – remains to be seen.

This article was originally published by John Hamer on the Washington News Council‘s site.

From left to right: Karen Johnson (Seattle Magazine/Hacks & Hackers) Mike Fancher (Journalism Commons PNW) David Boardman (Seattle Times) Lisa Skube (Reynolds Journalism Institute)

I once heard retired Seattle Times Executive Editor Mike Fancher describe himself as a “one-man crusade” to save Journalism. That was several months ago, and he’s not alone anymore.

Last year Journalism that Matters held it’s monumental Pacific Northwest Unconference where several projects have since emerged. It was then that Fancher formally launched his mission to “cultivate abundant journalism” and last night marked a significant milestone in that effort.

Twenty-one of the region’s most influential news experts and enthusiasts gathered at the swanky offices of Seattle Magazine to discuss the state of news and information in our region, with the overall goal of finding ways to increase the level of quality journalism across the Pacific Northwest. As a bonus, Banyan Project founder and Harvard Berkman fellow Tom Stites came along for the ride. The “Dream Team” roster included:

Sanjay Bhatt, Seattle AAJA, Seattle Times, and Global Health Journalism Collaboratory
Anna Bloom, Seattle Code for America Fellow
David Boardman, Executive Editor The Seattle Times
Mark Briggs, Director of Digital Media KING-TV
Jacob Caggiano, Washington News Lab (part of the Washington News Council)
Carole Carmichael, Seattle Times
Joe Copeland, Crosscut
Mike Fancher, Former Seattle Times Executive Editor & 2008-2009 RJI Fellow
Brian Glanz, Open Science Federation
Jan Gray, Puget Sound Civic Communication Commons
Monica Guzman, Intersect
John Hamer, Washington News Council
Rita Hibbard, Investigate West
Peggy Holman, Journalism That Matters
Clay Holtzman, SPJ Western Washington
Hanson Hosein, UW Master of Communication in Digital Media Program, Media Space Host
Marsha Iverson, King County Library Services, KCLS Newsroom
Karen Johnson, Seattle magazine and co-organizer of new Seattle Hacks and Hackers chapter
Julie Pham, NW Vietnamese News and Sea Beez (New America Media)
Lisa Skube, Reynolds Journalism Institute
Tom Stites, The Banyan Project and Berkman Center for Internt and Society at Harvard
Luke Timmerman, National Bio-Tech editor – Xconomy

The evening was off to a good start with a few well received announcements. The first came from Investigate West founder Rita Hibbard who was just awarded their second grant from the The Ethics & Excellence in Journalism Foundation. Another item of interest was Seattle Times writer and Global Health Initiative co-founder Sanjay Bhatt’s mention of a new collaborative report on Global Health Journalism. The crowd also warmly welcomed journalist Anna Bloom‘s arrival to our fair city to weave together a new open government system as part of her 2011 Code for America fellowship.

Now that the pump was primed, JTM founder and conversation steward Peggy Holman broke the room up into pairs, followed by small groups, and ending with a full circle report.

Several themes emerged, as we aimed to discuss not just what needed to be done but what was already working. Many were in agreement that Seattle’s strong network of hyperlocal neighborhood sites serve a very unique and valuable role, and Seattle Times Executive Editor David Boardman shared his belief that his publication’s recent “networked journalism” partnership with several hyperlocal sites not only made sense on a civic level, but from a business perspective as well. Everyone nodded their heads at the idea of collaboration, and it was refreshing to hear KING-5 Digital Media Director Mark Briggs talk about how his station and several competitors all got together with the WSDOT before the November snow storm and strategized the best way to get out breaking information over their respective networks and on social media. KING-5 and The Times are also kicking off a “be local” partnership to use their ad reps to help bring in revenue to hyperlocal blogs.  Luke Timmerman of Xconomy reminded us that it doesn’t have to be a zero sum game, and his syndication partnership with the Seattle Times has driven traffic to both sites.

Of course, talk is one thing, but doing is always the challenge. How can we get more work done and bring more voices into the mix? A good part of the discussion talked about some of the events sponsored by journalism organizations and their potential for generating revenue as well as strengthening the role of journalists themselves. The Puget Sound Business Journal and the Northwest Asian Weekly were recognized for putting on successful events that engage their niche audiences face to face and bring in a little extra dough on the side. The role of journalists can also shine through, as we pondered the difference between a hypothetical event about police conduct hosted by the mayor versus the hot sparks that flew from the recent forum on police accountability put on by The Stranger. Luke Timmerman of Xconomy also had good things to report about their events, and was quick to stress the importance of being upfront with your sponsors about the separation between business relationships and editorial decisions in the newsroom. Finding a comfort zone for all parties is important, as questionable events from the Washington Post, The Wall Street Journal, and The Economist have all received various levels of scrutiny.

Now comes the important part, the follow-through. Business cards were exchanged and the group agreed on quarterly face to face meetings, but how to we grow from there? JTM has always been successful at bringing people in the flesh, and now the time is ripe to flesh out that energy online in a way that increases involvement and productivity. I encourage journalists, students, and knowledgeable citizens of all stripes to join us in this space, start a session, or dive into an existing one like Mike Fancher’s Journalism Commons PNW. Tell us what you need to make this happen.

Some good stuff to expect are a shared calendar that streamlines journalism events across the board, as well as a “behind the curtain” collaboration that shows how journalism gets done and reveals the networks that make good stories happen.

Brian Glanz put together some awesome tools, and the fire’s just warming up.

This post is a part of the Carnival of Journalism project initiated by David Cohn at the Reynolds Journalism Institute at the University of Missouri. This month David assigned the Carnival to answer the question: “Considering your unique circumstances what steps can be taken to increase the number of news sources?”

Over the past decade, Washington State has become a leading center for global health activities. At the same time this new economic engine created 3,000 jobs and generated several billion dollars in annual revenue, news coverage has dwindled as cash-strapped local news organizations cut staff, reassigned reporters, or closed down altogether.

In general, academic and nonprofit organizations have been filling the global health news void. However, since these organizations are answerable to the directors of the programs they cover, they cannot be expected to perform the same critical role as independent journalists, who can provide more objective, analytical coverage.

In 2010, a Journalism That Matters Working Group began exploring ways to improve global health news coverage in the Northwest. The first step was an audience research project that focused on a core group of people who are currently connected with global health through work or school. An online survey defined local coverage as follows:

1. News about global health efforts based in Washington, Oregon, and British Columbia
2. General global health news that has an impact on the Northwest
3. News about Northwest residents working in global health around the world

Survey respondents were affiliated with 63 organizations in Washington, Oregon, and British Columbia, which spanned the academic, nonprofit, healthcare, government, and student sectors. The findings suggest there is strong interest in a service dedicated to providing critical news about global health activities in the Northwest. Most people preferred an online service and/or email that delivers the following once a week:

• Original news coverage by professional journalists
• Original stories by individuals in developing nations
• Curated news from multiple sources by professional editors
• Professional reporting from conferences and events
• Columns by global thought leaders and local executives

In general, the respondents expressed a desire for broad, deep, and critical coverage across a wide range of topics and the following types of content:

• International topics covered from a local perspective
• Successes and challenges
• Profiles of people, organizations, programs and projects
• Scientific research news

In January 2011, the JTM Working Group presented its findings at the University of Washington in Seattle to journalists who currently cover the global health sector and other interested parties. Following a discussion, the group decided to move forward and explore a possible global health news service for the Northwest. The next steps include inviting more people to join the conversation, seeking grant funding for the planning phase, defining project requirements based on the survey results and other inputs, and perhaps developing a business plan for sustainable local journalism in collaboration with the UW business school.

Click here to download the final report.

The JTM Global Health Working Group that produced the audience research report includes Seattle Times Reporter Sanjay Bhatt, LocalHealthGuide Publisher and M.D. Michael McCarthy, Regional Director Joe Anderson from Forum One Communications, Communications Specialist Bobbi Nodell from the University of Washington Department of Global Health, Director Brian Glanz from the Open Science Federation, and JTM Global Health Project Director Pamela Kilborn-Miller.

PHOTO ABOVE: From left to right: Pamela Kilborn-Miller, Joe Anderson, Michael McCarthy, Brian Glanz, Autumn Walker, Sanjay Bhatt, Kristi Heim, Jim Simon, and Tom Paulson.

The Washington News Council recently held the first public presentation of its Online Media Guide (affectionately referred to as OMG). The project, which is still under intense development, combines a database and maps of over 800 print, broadcast, and online news and information sources statewide. Sources include: daily and weekly newspapers, radio and television stations, hyperlocal neighborhood websites, independent blogs, civic groups and associations, government agencies, business sites, community organization newsletters, and other media sources around the state.

Under the guidance of John Hamer, WNC president, the project is being spearheaded by WNC Communication Strategist, Jacob Caggiano, with the assistance of independent web developers Brian Glanz and Charles Hamilton.  “The project idea originated at the Journalism That Matters gathering last January at the University of Washington,” said Hamer. “We believe this is an exciting and valuable resource for the public.”

About twenty people from Puget Sound businesses, organizations and governmental agencies showed up at the downtown Pyramid Alehouse for the presentation. The lively discussion that followed focused upon potentials for applications and monetizing the project.

“This is a tremendous body of work,” said Mark Briggs, director of media for Belo Marketing Solutions. “A super rich database for public relations and marketing firms to know who to target.”

“I used to know all the media, but it’s impossible to know everyone anymore,” said Rick Olson, director of government relations and communications for the Puget Sound Regional Council. “We’ve been looking for a guide and I’d pay for access if I was satisfied about the quality of the data.”

In addition to contact information, the OMG contains information on each organization ‘s coverage area, means of support, and even its political orientation. As the project is funded, the information base will be expanded. “It all started with the basic directory,” said Caggiano. “We’re providing the places to go look. Data mining can come later.”

One common concern that arose from the audience was how often the information in the guide would be updated. Hamer acknowledged this was a matter of considerable importance, and that maintaining the staff to keep the data fresh was one of the reasons the News Council is looking for ways to monetize the project. One potential solution was to make the data updatable by the media organizations themselves. Also possible was the purchase of “upgraded listings” with higher visibility in the OMG similar to Yellow Pages ads.

All in all, the reception for the OMG was warm and enthusiastic, and participants were eager to be kept in the loop about its further development.

For more information about the WNC Online Media Guide go to: http://wanewscouncil.org/omgwashington/