Convener: Evelyn Messinger
Participants: Janet Jai, Anne Raci, Jaqueline Woolcott
Description: Digital Citizen 2012 is a converged media project that will seamlessly connect citizens online and via their mobile phones to televised election discussion programs, leveling the playing field between candidates and pundits, and the issues people care about. See http://dl.dropbox.com/u/21731895/Digital_Citizen_Illustrated_032711_copy.pdf
Discussion: Promotion is crucial. Well before the election and the launch, ramp up awareness. Invite people via other media. Get beyond small groups that always participate (whose thing is participation). Must reach beyond people who want to be on TV for its own sake.
Other comments from other sessions: See your users as potential tipsters. This is “bottom up TV”.
Thanks everybody!