Our Staff

Ferrier_mug_OhioDr. Michelle Barrett Ferrier, Project Director, Media Seeds project in Southeast Ohio

Michelle Ferrier, Founder/CEO at Troll-Busters.com and dean, School of Journalism & Graphic Communication at Florida A&M University (FAMU). In her former role at the Scripps College of Communication at Ohio University, she was a researcher and practitioner around online communities, hyperlocal online news, media entrepreneurship and online education. A former newspaper columnist and managing editor for online communities, Ferrier has been a pioneer in digital media and content/learning management systems.

At Scripps, she manages the Game Research and Immersive Design Lab, the solutions-based, student Innovation Challenge and initiatives related to media entrepreneurship and social innovations.

She created and runs LocallyGrownNews.com, an online community about local food, sustainability, local economies and related issues. She also is the principal of Creative Technologists, LLC, a firm focused on digital content architecture and development.

For more than twenty years, Dr. Ferrier has been experimenting with and developing content for a variety of digital platforms. She has been a beta tester and early adopter of such technologies as listservs, page layout software, direct-to-plate printing, early CD-ROM development, early website development, online communities, online education and other digital communication technologies.

She completed a Ph.D. degree in Texts and Technology at the University of Central Florida and a master’s degree in journalism from the University of Memphis. As a research associate, she helped architect a new digital media curriculum for 2- and 4-year colleges and universities in central Florida.


Our Board

AlvaradoAshley Alvarado, president

Ashley Alvarado is the director of public engagement at KPCC, Southern California Public Radio. She works closely with KPCC leadership and content teams to develop strategies and opportunities to engage new and existing audiences across platforms. She is focused on engagement and source development as a means to diversify the sourcing in news coverage and on shows, help enrich programming and grow audience. Among her efforts is Feeding the Conversation, an ongoing series of engagement-sourcing gatherings that bring together members of the community with KPCC journalists around specific themes or coverage areas. Her work with community engagement—including the Public Insight Network—began at the Center for Investigative Reporting, where she served as community news editor and oversaw the news-engagement and public engagement staff at its California Watch and The Bay Citizen projects. The Oregon native is a graduate of the University of Southern California, where she earned degrees in journalism and Spanish.


Bill Densmore, director

Bill Densmore,  a consultant and researcher on the future and sustainability of journalism, is  an expert on Internet information technologies and business models. He is a consulting fellow to the  Donald W. Reynolds Journalism Institute (RJI) at the Missouri School of Journalism.  He is author of the white paper, “From Paper to Persona.”

Densmore also serves as director/editor of the Media Giraffe Project at the University of Massachusetts-Amherst, and the New England News Forum.He also serves on the boards of the New England Newspaper & Press Association and Shires Media Partnership, Inc.

In a career spanning news writing, journalism, publishing and entrepreneurship, Densmore has founded two technology companies.  Amherst, Mass.-based Clickshare Service Corp. provides user registration, authentication, content access control and transaction services to Internet web content sites and publishers.  CircLabs Inc. is a development-stage startup incubated as part of Densmore’s Information Valet Project at RJI. It’s testing service concepts for news personalization and customization, including the InfoValet Circulate Discovery Service.

The Media Giraffe Project, launched in March, 2005, is an ongoing effort to find and spotlight individuals making sustainable, innovative use of media (old and new) to foster participatory democracy and community. Densmore  holds a B.A. from the University of Massachusetts-Amherst in environmental policy and communications. A career journalist, Densmore has been an editor/writer for The Associated Press in Boston, Chicago and San Francisco and for trade publications in business, law,  insurance and information-technology in Boston, Chicago and New York.


MMike_Green_headshot_transparency_squareike Green, director

Award-winning journalist with 19 years experience. Co-founder of ScaleUp Partners, a national consultancy serving local leaders and stakeholders in the Innovation Economy. Priorities are: changing the economic narrative, promoting Inclusive Competitiveness and connecting disconnected communities to local innovation ecosystems and opportunity


Peggy Holman, co-founder  and treasurer

Seattle based author and consultant, Peggy Holman, has helped explore a nascent field of social technologies that engage “whole systems” of people from organizations and communities in creating their own future. She consults on strategies for enabling diverse groups to face complex issues by turning presentation into conversation and passivity into participation.  In the second edition of The Change Handbook, she joins with her co-authors to profile sixty-one change processes.  Her award-winning bookEngaging Emergence: Turning Upheaval into Opportunity, dives beneath these change methods to make visible deeper patterns, principles, and practices for change that can guide us through turbulent times.

Bringing her expertise in organization and community engagement, Holman joined three career journalists in founding Journalism That Matters to support the pioneers who are shaping the emerging news and information ecology.


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Paria Russo, director
Paria Russo is the Individual Giving Manager at the ACLU of Southern California. Previously, she served as Institutional Giving Officer at Southern California Public Radio/KPCC, where she developed and managed relationships with foundations, and where she formed an interest in community-oriented journalism. She has also held development roles with a think tank in Washington, D.C., and with a national coalition of public interest and environmental nonprofits. Before becoming a fundraiser, she worked as a public policy analyst at the Los Angeles Homeless Services Authority, the agency that oversees homelessness funding and policy for the City and County of Los Angeles.
Earlier in her career, Paria worked in as a reporter at the Los Angeles Daily Journal, the nation’s largest legal affairs newspaper, and as a freelance writer for other legal publications.
She holds a B.A. in English and Political Science from the University of California at Davis, and a J.D. from Loyola Law School in Los Angeles.

Linda Miller, secretaryFantin

Linda Miller became a journalist in the small towns of Wyoming, where newspapers were pieced together with hot wax and border tape, and held together by trust, transparency, and a partnership with readers. As director of Network Journalism and Inclusion at American Public Media, Miller is still helping journalists deepen relationships with the communities they serve, albeit with much better technology.

Since 2008, she has led the expansion of APM’s Public Insight Network (PIN), a nationally-recogized platform for intelligent sourcing, community engagement and human-centered journalism. In the past five years, PIN has garnered more than $7 million in foundation funding, grown its stable of news partners from seven to 100, and tripled the number of sources from 50,000 to more than 200,000.

Miller is currently focused on extending PIN to journalism schools and on creating strategic partnerships that leverage curiosity, consequential listening and collective impact to meet the information, social and civic needs of diverse audiences. Prior to joining APM, Miller spent a decade doing watchdog and public affairs reporting at The Salt Lake Tribune. She has taught public insight reporting and journalism ethics at Arizona State University and her alma mater, University of Wyoming.


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Lori Shontz, director

Lori Shontz is a journalism instructor at the School of Journalism and Communication at University of Oregon. She teaches reporting, writing and sports journalism, and she develops curriculum to help student journalists better engage with the communities they will cover.

She also is co-founder and co-director of Writing Central, a peer coaching center for communications writers, and faculty adviser for student chapters of the Society of Professional Journalists and the Association for Women in Sports Media. She runs a news bureau that covers track and field, and her students’ work has appeared in 37 publications, including The Miami Herald, the Arizona Republic and Runner’s World Online.

Her research interests include journalism education, writing instruction and the links between communities and journalism, with a focus on coverage of mass shootings.

She previously spent more than two decades in the newsroom, specializing in sports, women’s issues and higher education for The Miami Herald, the St. Louis Post-Dispatch, the Pittsburgh Post-Gazette and The Penn Stater alumni magazine. She graduated Phi Beta Kappa from Penn State in 1991 with a B.A. in English writing and received an M.Ed. in adult education from Penn State in 2013.



FancherMike Fancher, director emeritus

In 2008 Mike Fancher retired from The Seattle Times after 20 years as executive editor. During his tenure The Times won four Pulitzer Prizes and was a Pulitzer finalist 13 other times. A Seattle official is quoted as saying, “Under Mike, the paper was fearless about tackling subjects it thought were important to the community. There were a lot of people in the community who didn’t like that. But, at the same time, the paper was gutsy, and fearless in admitting when it made a mistake.”

Fancher devoted his 2008/2009 Donald W. Reynolds Journalism Institute Fellowship year to the question, “What is the Journalist’s Creed for the 21st Century?” His research explored how shifting elements, such as the relationship between journalists and the public, affect the values and principles of journalists today and in the future.  Currently Fancher serves as an adviser to the Knight Commission and is a frequent speaker at industry, civic and academic gatherings. He is working on a book on the Journalist’s Creed in the 21st Century.

Fancher was also the Reynolds Visiting Chair in the Ethics of Entrepreneurial and Innovative Journalism at the Donald W. Reynolds School of Journalism at the University of Nevada, Reno.

He is still in the process of retiring.


Chris PeckChris Peck,  co-founder and director emeritus

Associate Director, The Pyramid Peak Foundation, Memphis, Tenn. Chris Peck is a former president of both the Associated Press Managing Editors and the American Society of Newspaper Editors and former editor of The Commercial Appeal in Memphis where he oversaw all news and opinion operations and directed a staff of approximately 180 reporters, editors and photographers. Peck came to Memphis in 2003 after serving for one year as the first Belo Distinguished Chair of Journalism at Southern Methodist University in Dallas. Before that, he was editor of The Spokesman-Review, in Spokane, Wash. Under his direction, The Spokesman-Review was cited by Columbia Journalism Review as one of the 25 best papers in the United States.


SilhaStephen Silha, co-founder and director emeritus

Past president, Washington News Council, Seattle, Wash.  Stephen Silha is a freelance writer, communications consultant, facilitator, futurist, and filmmaker. A co-founder of Journalism That Matters, Stephen was a reporter for the Christian Science Monitor and The Minneapolis Star before becoming communications director for the Charles Stewart Mott Foundation. He co-convened the first symposium on The Media and Philanthropy at the Chicago Tribune, and worked on the research project on community communications called Good News/Good Deeds: Citizen Effectiveness in the Age of Electronic Democracy.

Silha has worked with youth to get their voices in the media, and to facilitate youth-adult dialogues on Vashon Island, near Seattle, where he lives. He is currently making his first film, Big Joy, a documentary about the power of art and poetry to change lives, using the life and work of filmmaker/poet James Broughton as a lens.


  In Memoriam

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Cole Campbell (1954-2007)

Cole Campbell, former editor of both the Norfolk (VA) Pilot, and the St. Louis Post-Dispatch, and dean of the Reynolds School of Journalism, University of Nevada, was essential in shaping Journalism that Matters.  Along with Chris Peck, Stephen Silha, and Peggy Holman, he crafted our original white paper proposing a national conversation on journalism that matters, naming five challenges facing journalists in every community:

  • The challenge of purpose
  • The challenge of audience
  • The challenge of craft
  • The challenge of limits
  • The challenge of joy

Cole died in an auto accident in January, 2007. We honor his contribution to the field of journalism and miss his wit and wisdom.