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  • JTM 1:05 am on January 8, 2016 Permalink  

    Table of Contents 

    Friday 10:30
    How might we really listen to communities? Andrew Haeg
    What does engagement mean? What do we mean by engagement? Ashley Alvarado, Amber Rivera
    How do we develop citizen journalists? Carrie Watters, Steph Routh
    When journalism is engaging a community conversation, what does it look like? How does it differ from traditional reporting? Lee van der Voo
    Friday 1:00
    What is objectivity in journalism? Nathan Stevens
    Ways to set up news operation who’s structure makes engagement easy and safe? How can we create feedback loops that our work is sustaining all of our communities? Understanding the dynamics around local journalism and engagement Tom Glaisyer, Michelle Ferrier, Tom Stites
    Ways journalists can connect to others Jerry Millhon
    How can media do well by doing good? For Media Orgs with limited resources what makes engagement strategic Susan Gleason, Linda Miller
    Friday 2:30
    Building empathetic narratives around real/embodied/virtual spaces? Michelle Ferrier, Anne Stadler, Dan Archer
    Is there a structural bias built into how we define journalism that prevents rich engagement w communities of color? In what ways can we resist engagement that reinforces media of diverse communities as monoliths? Jo Ellen Kaiser, Elaine Cha
    What is newsworthy? Who determined it? How? Pros and cons of process? Mike Green
    How do we convince skeptics that engagement is worthwhile and scale up across a newsroom/organization? What are concrete ways that authentic engagement can add capacity to newsrooms? Caitlin Moran, Fiona Morgan
    How can the tools and practice of journalism help further movements for justice and dignity? Sarah Loose
    Friday plenaries
    Friday afternoon: 35 – What’s a key idea that guides your engagement work?
    About 35
    Friday evening community Conversation
    Saturday 9:30
    How might we better teach engagement in universities and high schools? Samantha Shotzbarger, Margaret Staniforth, Elaine Cha
    How do we honor different spheres of engagement and build stronger bridges to move people between spheres? How do we move out audience from intention to action? Melia Tichenor, Celeste Hamilton Dennis
    When would you pay for the news? Would an engaged community financially support journalism and why? Meghan Farnsworth
    How can JTm support those who are birthing the emerging ecosystem? Michelle Ferrier
    Saturday 10:45
    How do we map and use conversations for rich and honest engagement? Sydette Harry
    Creative ways to structure live and online public forums and conversations that combine art, data, facts, storytelling, and hospitality? jesikah maria ross
    Outlining the How-To Field Guide: What’s in it? Who’s it for? Elissa Adair
    Tool for Engagement – Conversation about the Field Guide
    How might we build a digital platform that supports our communities of practice? Andrew DeVigal
    What are measures for engagement? What are feedback loops for important community perspectives and values? John Spady
    Developmental Evaluation: Inquiring into what the questions tell us Chris Corrigan, Yve Susskind
    Saturday afternoon: Cheeks in chairs – what are we learning?
  • JTM 5:14 am on October 11, 2015 Permalink  

    How can media do well by doing good? What makes engagement strategic? 

    Combined Session:

    1. How can media do well by doing good — build trust, loyalty, and the bottom line?
    2. For media organizations with limited resources, what makes engagement strategic?

    – measurable results?

    – scalable?

    – what works, has worked for you?

    Session Hosts: Linda Miller (APM/Public Interest Network), Susan Gleason (YES! Magazine)


    • Susan Gleason
    • Linda Miller
    • Jeff Brown
    • Sean O’Connor
    • Cylvia Hayes
    • Sami Edge
    • Steph Routh
    • Margaret Staniforth
    • Jana Thrift
    • Rachel Damgen
    • Thomas Schmidt
    • Caitlin Moran
    • Bill Buzenberg
    • jesikah maria ross
    • Carrie Watters
    • Tracy Loeffelholz Dunn
    • Terry Parris Jr.
    • Jo Ellen Kaiser
    • Joy Mayer
    • Amber Rivera

    American Public Media (APM) is focused on:

    • Indispensible content
    • loyal audiences
    • engagement and community impact
    • inclusion/cultural competence
    • financial flexibility

    What can we learn from the social enterprise / social good sector?

    Why aren’t we thinking about the good we’re doing in our community — and how that’s fundable, and/or good for investments?

    YES! Magazine has recently visited its mission, values, and theory of change, and out of that, has elevated ‘engagement’ to one of the three pillars of its work. Our core work is reporting, analysis, and engagement. We’ve prioritized a variety of engagement avenues and strategies over the years, but without a larger, more intentional plan to guide our efforts.

    Anything we do at YES! gets evaluated against our money (sustainability) and mission (supporting social change) goals. So, wondering how to evaluate engagement tools, processes, and opportunities, in the face of limited nonprofit resources.

    Can we create a social enterprise business model for journalism, that is a hybrid of the loyalty/membership model and underwriting from socially responsible businesses and the people who support them?

    Is there a ‘there’ there?

    Fourth Estate: mission driven, public benefit, for-profit organization.

    We believe in “the business” of journalism.

    We ask, “How do we incubate the news business?”

    We’ve launched 3 journalism startups. We have a venture fund, plus investors club.

    American Public Media: membership model

    YES! Magazine: funded by 1) subscriptions, 2) grassroots donors (3500 monthly sustaining donors), and 3) large donations/grants

    What does it mean to ‘do good’? What does it mean to do “socially responsible” journalism?



    Doesn’t fall into the trap of false equivalency

    Considers the harm and weighs it against the public interest

    Often leads straight to the “advocacy journalism” argument and fears of losing impartiality

    Not talking about prescribing solutions

    But getting a grant to cover hunger — for example — and showing possible solutions, does mean resources aren’t spent covering other things. That isn’t advocacy in traditional sense but it is agenda-setting, mission-driven.

    What did well, clicks-wise? — this organizational priority is a rough, often unwelcome, driver and repeated drumbeat, for journalists in the newsroom

    The Missourian: Example of a socially responsible newsroom. For instance, we’re not going to do crime coverage without context

    Media as public service / we have a public good mandate

    Journalism in the public interest

    We’ve had this model, where we the media are: “The best information brokers”


    We do have a newsroom of experts …. e.g., on Medicare, on the NSA

    We have a number of tent pole investigations with deep expertise.

    Our journalists know where the stories are, how to collect and synthesize data.

    We use crowd-sourcing and engagement to gather stories …

    e.g., we’re working on an investigation about Agent Orange exposure

    Sometimes engagement starts before the story … with the Agent Orange story we collected 3200 stories from vets.

    We always start with evidence!

    How we approach investigations at ProPublica:

    – first: how can our Engagement Team help start the investigative process?

    – then, there’s still a long way to go: taking the data, taking the people stories we’ve gathered, and applying data visualization, applying machine learning to it to gain something more out of it

    Newsroom Identity — who they are, and who they’re accountable to

    Metrics — how do they feed back in?

    At ProPublica we ask: What worked, what fell flat? We look at metrics (ChartBeat, etc) constantly. We have a lot of resources, space, and opportunity. Are we discovering an ROI (for engagement) that is/can be applicable to other organizations? Those 3200 Agent Orange contacts — we can email them directly, which can contribute to the end-result story having a higher impact. Deep audience engagement …. translating that into something we can measure.

    Is a next step in engagement: helping readers/listeners talk to each other?

    We never look at our audience as one audience.

    Creating loyalty with trust, quality is crucial. Engagement is key factor in all three.

    Is your newsroom invested in distribution? Giving users opportunities to add, to build on, a story or beat of particular interest? (e.g., call-to-action buttons on stories?)

    APM evaluates impact by asking: “Did this change the way you think about an issue? Did this change your conversations/relationships? Did this story/event inspire you to take action?”

    Part of social enterprise model is asking people to support what’s important to them. Test hypothesis that people who are impacted by your coverage are likely to want to help support your coverage.

    We could be asking our audiences: “If this is of value to you, are you willing to support it?”

    The value of VOX explainers.

    “How much energy do you use?” – explainer that did really well

    How do we know that people don’t want solutions-oriented journalism if we haven’t really provided it?

    People have a big, diverse, appetite for media. They want their meat, their potatoes … and their Doritos and donuts.

    Model D Media – Telling a different narrative out of Detroit. Solution stories.


    We have pockets of collaboration … but as an industry, we don’t tell our story well.

    How can we be relevant to different/multiple stakeholders in the community (public)?

    How can we be in, part of, the solutions process (as community forum, etc)?

    How can we build trust?

    The kind of journalism that helps the healthy growth of the community.

    Clay Shirky: We’re in the midst of a revolution — the old model is broken before we know what will replace it. Also known as area of pardox

    Public media / commercial media partnerships? Questions? Concerns? Co-opted?

    Partnering is happening a lot these days.

    How will local newspapers survive if they’re always grouped in “the media” (and all the baggage that holds for how people feel about the media)?

    “It speaks to me. It might die without me” = Loyalty

    Fourth Estate is a venture fund.

    In social enterprise model, people invest in businesses that help them become good citizens

    Trust is key, and part of cultivating trust is refusing to give bad actors access to your platforms

    Challenges: Hard for people to believe the corporate media does not have an agenda

    Starbucks just launched social impact media company. Also, TakePart. The idea of socially responsible media is already taking shape.

  • JTM 4:42 pm on October 7, 2015 Permalink  

    Spheres of Engagement/Moving the Audience to Action 


    • Advocacy journalism (i.e. Jana, who is a videographer for the tiny house movement)
    • Activism
    • Public service’ (i.e. volunteering)
    • Decision making
    • Stakeholder gatherings/events
    • Provoking emotion/thought through words, art
    • Online spaces
    • Connectors
    • Informal community engagement





    Spheres2Fiona/Jerry: There’s power to the everyday, informal engagement: PTA meeting, soccer field, etc. Is engagement what we’re doing right now in this circle?

    Marissa: I work as a city planner. We always hear from folks about a topic, and pass that to policy makers. Our goal is always engagement. We have kiosks that are a visual representation of what the city is working on. (Marla: Those are not very cost effective. Something like $25,000 per kiosk.)

    Fiona: The PTA doesn’t look like the school, which is diverse. Parents are working, have multiple jobs. Transportation and time are the problem. Take it to them at the laundromat. Spaces like that.

    Marissa – We try to go where people are at: childcare spaces, churches, farmers markets, parks, DMV.

    Fiona: Online people can respond immediately to what just read. We need to make the connections. We need to find new ways to get some traction. But how do that in a way that preserves our role?

    Carrie – Look for solutions. We did a story about the foster care systems and it saw a surge of new parents because of a success story. If publish a piece it doesn’t have to be the end of it. Balance and sustainability.

    Marla – Need to give people choices, tradeoffs. Engage people in a deliberate process.

    Jerry – Wildflower Foundation in San Francisco looks for the informal leaders in pockets of communities i.e. barbers. That’s where the action is happening. Seeing one action happening in a community is easier to swallow.

    Jesikah – Even in areas where there are limited choices each person should be able to come up with their choice about whether to act or not. Need to be careful about providing ways forward but still respecting their right to decide. Need to think about the public framing for encouraging people to make those choices, get the value out.

    Fiona – Solutions journalism…how to navigate the system, the process, how to ask questions.

    Celeste – Because I interview social entrepreneurs, changemakers, etc. about what they’re doing and how and they’re challenges, I’m always making connections between them. This women over here is having trouble with X so I connect her with this other women over there who just worked through that problem. It feels weird to withhold that information.

    Marla – I did that. I connected the governor and a candidate because they both had a passion for education and I thought it’d be an interesting interview with both. For better or worse No Child Left Behind came out of that. Connectors in the community is an engagement sphere in and of itself.

    Jesikah – The #1 impact we’ve seen of our projects is that different groups who didn’t know each other started working together across projects. And that really made the case for funding these engagement initiatives.

    Fiona – Example?

    Jesikah – We did a project revolving around hunger in Sacramento. We had monthly meetings, advisory group, stakeholder convenings with these groups and became sort of a hub. Twelve people who didn’t know each other worked together over a year and now do. I identify as a community organizer even though I wouldn’t necessarily say that where I work. Social justice and advocacy often overlap but don’t have to. We need new ways of bringing the newsroom and people together to tell accurate, nuanced stories. Maybe there’s a whole world full of community organization we can turn to and learn from. But there’s a certain comfort level to break through. It’s not appropriate for a public media org to take a position or try to move people to policy to change action.

    Fiona – You can’t give your opinion. You need to stay out of the convo at a certain level but you can facilitate conversation in a way. People have to trust you, you can’t show favoritism. There’s a certain comfort level as a journalist you’re playing with.

    Marissa – You need to be representatives of the process and not the outcome.

    Marla – Find a topic where there’s a consensus for the common good. Everyone wants to increase the high school graduation rate. The T.V. and radio stations formed an alliance for coverage because it was something everyone agrees on as a good idea.

    Spheres3Jesikah – People in the newsroom would say – we listened to the people, it’s a top priority, we have a responsibility to inform our public.

    Fiona – You’re deeming what’s important in the decision

    of what you don’t cover.

    Carrie – You don’t have to advocate for a specific method or solution, just show what’s out there.

    Marissa – Tree Code. Everyone has emotional rxn to trees. Everyone agreed sh*t wasn’t working. Can start from place of agreement. Our stakeholder groups were polarized but they had more in common than they thought.

    Jerry – How then to get people to think of the common purpose? That can be fairly neutral.

    Tim – Paradox of actually having to follow the “no” so you can uncover the “yes.” People often have less differences than they perceive. Go in detail to explore the “no” and what in particular it stands for.

    Marla – Opposite of appreciative inquiry

    Marissa – We’d do a quick vote at our stakeholder meetings. Red card, yellow card, green card. People check in to see where they’re at. Ask what would help them go from red to yellow.

    Fiona – Why don’t we think of ourselves as community organizers?

    Marla – If you make a choice to do that as a journalist, you need to make that clear from the beginning.

    Spheres4Jesikah – Make clear what your values are about. If you get pushback in the newsroom it could be helpful to do a 5 Why’s Exercise. It’s a good way to uncover what people’s values, mission, and passion are. Why are you doing this? Etc. It’s a way to find the common good. Might find you have the same values as someone you work with but didn’t know it.

    Tim – You’d also find their fear and vulnerabilities

    Marla – My sister works in theatre and a lot with the body. She’s says, “Before you engage with others, you need to engage with yourself.”

    Jana – Found music really works with Alzheimer’s patients.

    Fiona – Journalists don’t want framing clichés. Agreement is the starting point. Allow journalists to recognize what’s interesting to them, what are the commonalities. But if they’ve already decided what the story is going to be they’re not going to be open.

    Jerry – Find the deeper purpose.

    Marla – Let’s give space to people working through issues, ambivalence. We don’t have to be clear. Maybe ask, What aren’t you sure of? What are you struggling with?

    Carrie – Give readers very specific methods, information to get to a solution

    Fiona – I’d like to know what reader’s questions are. Give them a space to ask questions. Maybe at the bottom of the story – What questions do you have for the reporter/in general about this issue? Reporter could get involved in the comments section. Those explaining pieces are really popular.

    Tim – Questions can be used to steer

    Marissa – We use librarians for research a lot because they’re neutral.

    Marla – ALA and Harvard are working on a project to meaningful engage communities and connect them to the library

    Fiona – Libraries help you navigate information. Reporters need to be more like a community organizer/librarian to archive, hold knowledge in a way where people can really access it.

  • JTM 4:08 pm on October 7, 2015 Permalink  

    What is Newsworthy? 

    Host: Mike Green

    Overarching outcome of session (consensus among participants): The people that newsrooms aim to serve should be involved in the process of deciding what is newsworthy.

    Synopsis: The group believed that too often storytelling and the framing of issues and what constituted “news” was pre-determined by newsrooms and that wasn’t a healthy approach. They asked a variety of questions regarding how newsroom narratives that frame issues around controversy, the rush to post stories first, and digital cash-for-clicks business models impacted the health of the communities they serve. The conversation initially centered around a frustrated community that perceived all media as a monolithic entity separate from the community, which produced a stream of sensationalism versus covering real issues with context and sensitivity to the impact those stories would have on real people. The lens through which communities often view media was described as “Apocalypse Fatigue.”

    The conversation evolved toward changing the newsroom model that determined what is newsworthy. Questions regarding newsroom capacity and a need for speed suggested some stories lacked the quality they otherwise might have due to the pressures upon the newsroom itself. Reporters too often gravitate toward ease of story discovery and controversy, which undermines the integrity of newsrooms to engage and cover the community with an honest concern and sensitivity around the impact of issues and narratives.

    The group concluded that newsrooms should see themselves as a part of the community, which could be defined as a group of people with shared experiences; people with whom we have relationships and to whom we feel accountable. The group felt that media literacy through the training of communities to engage proactively with newsrooms in a healthy manner is important. Communities could be invited to assist in finding errors and actively submit stories and issues important to them through a recognized and easy process to which the newsroom is responsive.

    Q: How can journalists incorporate a balance of controversy vs community-based solutions? Can journalists be more proactive vs only reactive?

    The group suggested when newsrooms are determining what is newsworthy they should ask:

    • Why does this matter?
    • Can newsworthy items contain more than hard news?
    • What makes the community feel proud?
    • Is there a balance between advocacy journalism and hard news?
    • Is advocacy and community engagement “real” news?
    • Do the tone and tenor of the words reflect the attitudes of community members?
    • What is our “community”?


    Is a monolithic media perception healthy?

    Click for cash model has changed media’s relationship with the community

    Community is frustrated with sensationalism and that media often miss real issues

    Current business model and focus on speed undermines integrity

    Lack of newsroom capacity impacts quality of stories

    Reporters gravitate toward ease of discovery and controversy

    How can journalists incorporate a balance of context and relevant information that is newsworthy

    Journalists key on community controversy when listening to conversations

    Need balance between ease of access to controversy vs community-based solutions

    Community has apocalypse fatigue

    Social media provides space for community conversation

    When determining what is newsworthy, ask why does this matter?

    Too often institutionalized thinking vs community input informs the narrative

    Multiple stories on an issue can emerge from community conversations and journalist curiosity

    Audiences form around affinity issues

    Community – a group of people with shared experiences; people to whom we feel accountable, have relationships with

    Storytelling too often pre-determined by newsrooms

    Framing issues through the lens of who to quote or cover

    What should newsrooms do when communities respond with backlash?

    Newsrooms begrudgingly respond to error; should make catching errors a community activity

    Media Literacy: How do we train communities to engage newsrooms with prospective news stories?

    Reporters lens: what is new, timely, unique?

    How does systemic bias play out in newsrooms?

    Are we pigeonholing community members by race, gender, etc?

  • JTM 4:13 am on October 7, 2015 Permalink  

    Building empathetic narratives around real/embodied/virtual spaces 

    Session Hosts: Michelle Bach-Coulibaly, Dan Archer, Anne Stadler
    Reporter: Anne Stadler

    Amber Rinera
    Jim Cynqler
    Amalia Alarcón Morris
    Marla Choukett
    Vanessa Vancour
    Mitch Fantin
    Samantha Shotzbarger
    Kathryn Langstaff
    Jerry Millhon
    Margaret Stanitan
    Sean O’Connor
    Sheetal Agorwal
    Marissa Grass
    Thomas Schmidt
    Michelle Bach

    We started in a large circle with each host offering her/his suggestion re what we focus on:
    MIchelle: I want to offer authentic embodied experience expressing what’s going on inside of us, no editing, open hearted, listening.
    Dan: Hope that we’ll offer practical tools that help people enter a space they might not normally be.
    Anne: I suggest we cultivate a spirit of Yes, appreciate what everyone offers. Play and open space for unknown to emerge.

    Michelle invited everyone to introduce themselves via a Call and Response process. We stood in a circle. Each of us in turn called out our full name. The circle responded with shouting a response that reflected the persons’ offering. Each person did this four times, expressing all the moods he/she felt, then the Caller role moved to the next person.

    What’s a story from the community that illustrates a real example of building empathic narrative?
    Steve: In my community a tragedy occurred: a young girl was strangled accidently, A large community gathering came together over a meal: so that young people and olders could have a conversation and process that allowed the youth share their needs and feelings re what had happened. In the course of it, everyone benefitted from creating a collective narrative through empathic conversation.

    People are comfortable and feel they “belong” when they break bread together (share a meal).
    Elected officials (and others) respond to peoples’ needs when they’re telling their personal stories. Data is not enough to move people, they need the hook of personal stories.
    Empathy is the most powerful tool for helping people connect to different ways of thinking & different perceptions. You are thinking & feeling simultaneously.
    Inviting vulnerability is important. There are places such as Listening Posts, audio, and Smart Phone apps that invite intimacy and encourage vulnerability.
    Pay attention to creating a safe space in which you invite the person to tell his/her story.

    Q What is the emergent quality at play? When you are in a real environment, how do you remain in that vulnerable generative space?

    Michelle offered a game to quickly invite empathic connection & communication:
    Pick a partner (dyads) Each in turn, in two minutes, tell your partner the story of “What was a powerful experience that changed your life?” Then share that story with the whole circle by BEING the person (“Hello. I am Jim….etc) (That was hilarious in at least one instance when Dan “became” his partner, a woman, who told the story of giving birth to her baby and how it transformed her life.)

    Jerry: How do you recreate the intimacy of the playing we did when you are sourcing for the story?
    –let your heart lead your curiousity to learn the person’s experience
    –Notice cues of intimacy
    –your eyes are the camera
    –feel the story coming up through your body (resonance?)
    –feel the realization as if you were living it for the first time.
    — show it physically via dramatic reconstruction in real space (a la Dan’s 3 D)

    Playing allowed us to transcend our shyness and open space within ourselves.

    How do we create the space where people go over the threshold of shyness?
    Dan: In the virtual: Tell a personal story people can identify with. Set it in a real space. Then reveal the story(s) happening within that space. Show rather than tell.

    Example of a video game that is empathic: That Dragon Cancer.

    Key words describing the essentials (contributed by participants at end):
    “I am because we are”
    safe container
    feeling someone’s story come up through your body
    Connect with self/other/whole circle via opening space
    empathic narratives are third person becoming first person
    Connecting occurs from the heart and gut not the brain

  • JTM 9:41 pm on October 3, 2015 Permalink  

    Community Conversation: Inclusive Competitiveness Post-it Note Clusters 

    “Listen to learn, not listen to tell | People, not projects/problems | Stories, not systems/symbols | Science (experiment, investigate, expand), not engineering (implement, apply, constrain) | Action (incremental, MVP, growth), not plans (top down, rigid, scale)”
    “Don’t anticipate a story. Just listen.”
    “Sharing stories with others (whether that’s by mouth, paper, online, art…) spreads awareness and change. LISTEN to the issues that communities are struggling with & LISTEN to the solutions they’ve also found. Sharing these stories can lead to different solutions that work for different people.”
    “News organizations need to make the space for their journalists to really listen and reflect what they hear. And then they need to provide the information that the community really needs.”
    “Journalists can set aside their agendas and listen to the people they interview. Tell the story that is already there, not the one they want to see.”
    “Tell the story in front of you, and not the one that fits your narrative. Be true to the authenticity of the pieces, and remember, the conversation is just beginning when you hit ‘publish’.”

    “Nothing about us without us”
    “We are all together in the business of creating positive change. But we cannot do it effectively without INCLUDING each other.”
    “Invite journalists into rich community gatherings, acknowledge the possibility of an ongoing relationship, develop trust – outcomes of the work, share and collaborate, sustain – let the work provide a seedbed for the future.”
    “Recruit people FROM the communities you want to engage to work with you. Invite people IN and go OUT.”

    “How communities and journalism can thrive together: Wide and easy access to robust and reliable journalism is a crucial component of civic health. Civic health strengthens local economies. Strong local economies support stronger journalism. It’s a regenerative loop.”
    “Doggedly insist on answers to the question: How does public sector (gov’t & philanthropic) economic development investment inure to the benefit of ALL of the public?”

    “How can communities and journalism thrive together? When people see their lived experiences reflected in the news, when people see answers to the questions they have about their communities in the news, when people see the value of journalism and share the values that drive the best journalism.”
    “Don’t just tell the stories that CAN be told. Tell the stories that SHOULD be told.”
    “We don’t know what others need, familiarity can often make us unaware of the power of things close to us.”
    “Authentically pursue in telling and honoring the WHOLE story.”

    “Empower the people/communities newsrooms cover to be involved in the process of determining what is important and newsworthy.”
    “We will thrive together when journalists work as a place for community voices to be heard and shared, thereby creating a network of change wanted by most everyone.”

    “We need to state our intentions publicly, get clear on our goals and dreams, and invite the community along for the journey.”
    “Be intentional to promote diversity that is reflective of your community to ensure all have a voice – participate.”
    “By building community (intentional space/opportunity to convene and exchange insight and ideas)”
    “Be clear about what we value.”

    “Appreciate the ways in which our success is linked. Work together, as if our lives depend on it. They do.”
    “Communities everywhere are not level. There are those whose stories are constantly ignored or mistold. The best organizations are not the ones that abandon diversity, but lacking a disjointed power structure of advantaged and disadvantaged. As journalists we must help lift up the separated and marginalized until the community is level in its variety.”
    “Respect the people and institutions on the outside – do not sanitize their experiences, but bring them in. End goal isn’t always a big change – but looking at each other.”
    “Journalists inquire more from their communities about what’s happening – concerns, wants and problems – and write about them.”
    “What would journalism look like if it was generated OUT of community rather than FOR community?”
    “Building community from the bottom up | Sharing wisdom of place through messaging knowledge | Evoking story from within and communicating the “field” of communication within communities”
    “Journalism should tap into insight of community/orgs, NOT BE comm/orgs. Do the journalism and amplify out”
    “Always ask the Q: Act as though there were no boundaries. What would we accomplish together?”
    “To thrive together, communities and journalists must DECIDE together. What is important?”

    “Good stories emerge from authentic conversation with diverse groups of people.”
    “Tell stories of optimism and victory with the same passion we bring to tragedy.”
    “By highlighting not only the successes of our communities, but also the efforts of those who have not yet succeeded and who are actively engaged in creating solutions to the issues in our community. If we support them, we are all more likely to succeed together.”
    “Stories can help communities see the path to achieve what they thought was impossible.”
    “The importance of role modeling so that communities know what is possible.”
    “Journalists need community members to enlighten them about pressing issues and needs AND ALSO potential solutions that are in progress. Proven success isn’t always the best story, sometimes simple promise is.”
    “Use mentorship to show real change happens incrementally.”

    “Be part of an ecosystem | Cultivate listening, learning and telling stories of what IS thriving. | Hold yourselves and others accountable for your public license to serve the community.”

    “Communities and journalists can thrive through honest, authentic (though sometimes uncomfortable) conversation to creat work representational of PEOPLE not roles.”
    “Create the time, space, platform, what have you that allows for people to get comfortable with the uncomfortable – the ideas and experiences they know nothing about.”
    “Communities and journalism can thrive together when a journalist is both part of the community and willing to seek out the discomfort that comes with being a fair and accurate reporter.”

    “Journalists need to develop/build relationships with people who live in the communities they write stories about – beyond just dealing with those in leadership roles. It is important for journalist to know the history of and experience of that community.”
    “Find and collaborate in areas of mutual self interest.”
    “Journalism becomes fully integrated into the greater whole community ecosystem, committed to developing thriving, regenerative community.”
    “Don’t just invite communities to YOUR (media) table… get out and join their table, build relationships, share a meal, create trust. Inclusiveness is not just throwing your doors open and saying you have a safe space to engage.”
    “Journalism can be an honest witness to communities as they learn how to thrive.”
    “Businesses can make communities/democracy healthier by funding objective JOURNALISM in their area of interest. Journalists will need to lead.”
    “Recognize we are all part of the same community and that we all are collaborators in sharing authentic stories that bring value and call us to develop as human beings.”

  • JTM 7:57 pm on October 3, 2015 Permalink  

    Outlining the How-To Field Guide: What’s in it? Who’s it for? 

    Session Host: Elissa Adair
    Reporter: Joy Mayer

    Post-it Flip Chart Notes

    Like idea of pin-pointing how-to’s

    Like the idea of moving toward concrete community outreach goals/accomplishments — be it literacy or changed health behaviors, etc.

    Need to translate big ideas into a simple, clear elevator speech

    Activist journalism, Occupy Eugene, media is a powerful tool
    Women’s motorcyclists, building ongoing connection to a community
    Al in LA, following the conversion of a non-voter to a voter
    Earthquake safety work leading to a coloring book

    Topic Categories for a Field Guide

    Setting Goals: How to set goals collaboratively, and if they are not collaborative, why not?

    Listening: How to be a good listener, make someone feel listened to, distilling process

    Information-Gathering and Producing: What info from where, on or off the record, what to do with what information

    Tips for self-care

    Successes and failures what’s working and what is not

    Interpersonal skills

    Interviewing: sample questions, practice exercises

    Incorporating processes that understand the baseline experience/skills people they already bring to this work they want to be trained in

    Incorporating self-reflection

    Safety and privacy issues – both for the participant and for the “journalist/activist/recorder”

    Ethical considerations

    Setting expectations— for those you interview, those you produce content for

    Technical resources and tools – platforms

    Community — becoming acquainted, acquiring deep community knowledge and etiquette, geography, media outlets, leaders, etc. (not dissimilar to tools for conducting a community needs assessment).

    Tools for fostering participatory discussions and dialogues (like world cafe)

    Lab/Experiential learning exercises that require real doing this work (trial and error process) and reflection on success and failure.

    Key Questions:
    How embedded vs. distant engagement role is — there is a range with different pros/cons

    Success Measures:
    Ever-expanding circles of influence and participation

    Challenges: Getting people to show up (need practical process for recruitment and attendance success)

    Note: Building skills and also sharing tools

    Curated resources

  • JTM 7:55 pm on October 3, 2015 Permalink  

    “What’s in it for me?” Adding capacity to newsrooms and convincing newsroom skeptics of the value of engagement 

    Session Host: Caitlin Moran
    Reporter: Fiona Morgan

    Public Insight Network – “Do more with less” is no possible.
    Idea was to do more with more: story ideas, technology, thinking
    The reality: PIN produced more leads and sources, but didn’t increase the number of reporters to follow those leads

    Newsrooms must learn to not do some things so they can do other things – recognize opportunity cost
    Busy =/= productive

    Many reporters who have access to the PIN database don’t use it
    Idea has always been that PIN will help reporters do better journalism
    It’s a “mindset and a toolset”

    What has worked to get reporters to use PIN: demonstrate success to generate enthusiasm

    Seattle Times: Reporters started to see the value of engagement project after attending events and developing sources, stories

    Strategy: Find early adopters in the newsroom who are willing to try – the weird, curious ones

    How do you get leadership (publishers) to buy in?

    Find allies in the newsroom first; congratulate them and praise them publicly on their wins

    Engagement IRL creates personal connections
    > stories come out of it
    -> not as expensive as you might expect
    Institutional progress in baby steps
    Newsroom culture trumps innovative leadership
    Bottom-line terms
    biz side wants new audiences
    reporters want new sources & stories
    Partners want reach of stories
    These are mutually reinforcing goals
    That lead to a strategy of live events – which are expensive
    Use evaluation to measure success

    Reinforce the behavior you want to see
    Keep on telling the story of your success
    Give awards – PIN gives a bowling pin award to reporters

    Example: the “not Latino enough” story idea was generated by a station news clerk. It brought great response and many new Latino/a listeners – news clerk got the award for that idea

    Enthusiasm can create pressure on people with pursestrings – and that’s OK

    “Was it worth it?” You can’t determine the answer to that question unless you determine clear, concrete, measurable goals beforehand

    Need to clearly identify the role of the newsroom staff in event planning – likely not logistics

    Outside of a media organization, how do you motivate people to participate in engagement event? Recognize people for the contribution of their time. In Seattle, civic events recognized attendees as “citizen counsellors”
    Think about the psychological rewards of participation

    Another example: Yes! Magazine did a convening around mapping
    Partnered with an existing monthly happy hour meetup, drew on their mailing list and relationships with beer/ food providers
    Yes! Brought to that a network of happenings that that audience was interested in

    Ways to make things visible:
    Digital badging – makes contributions visible
    Mapping of networks – a form of content that makes relationships visible

    Organizations need a “connector” – someone to play the role of bridging newsroom and marketing
    (marketing, tho??)
    Reporters ill situated to create community partnerships

    Ashley at PIN used an FAQ to clarify “what you can expect from the media”
    Ground rules –
    This gets at ethics, transparency, expectations

    Yes! Is trying smaller, more intimate events that will tap into the expertise of community/readers on an issue

    Successful engagement has a “primo effect” (primo = Spanish for cousin)
    As 12 people may read one physical copy of a magazine bc they pass it along, so can engagement of one person in a meaningful way generate goodwill among people in their networks

    When getting buy-in from publishers, could use public media numbers to extrapolate the possible bottom-line impact
    Understand what metrics matter to them

    Can an independent nonprofit (Free Press) play that connector role? Definitely not a marketing role, more community organizing

    Use issue rather than “media” as conversation started to make for better convenings

    Capacity can mean (start with) getting people in a room to name what is needed in the community
    Connecting is building capacity

  • JTM 11:10 pm on October 2, 2015 Permalink  

    How can we use the tools and practice of journalism to further movements for justice and dignity? 

    Friday 2:30pm

    Session Host: Sarah Loose
    Reporter: Jana Thrift
    Participants: Sarah Loose, Jana Thrift, Sami Edge, Jackie Hai, Laura Lo Forti, Elissa Schuler Adair

    Jana—activist looking for tools and practices to help share info in an engaging way.
    Sami—journalism interest to correct injustices
    Jackie—came to conference to reconnect with roots. Drawn to journalism to find people who care about creating justice.
    Laura—traditional journalist in past. considers herself recovering journalist. From Italy. Creating justice was not the reason for the newsroom and became disinterested. She works with helping people tell their stories. Excited to use skills for social change.
    Sarah—a community organizer and activist. Also an oral historian. Not identified as journalist. Recognizes today’s journalism as being very much about getting the soundbite and her effort is to tell the longer story of individuals. What does journalism have to contribute to the longer oral historian’s efforts.
    Elissa—Researcher of media polls and works with public health services. Very interested in tools and practices because having the structure is half the work.

    In what way does community engagement address issues with goals of social justice.
    Working with people in multiple communities is a way to reach goals for justice.
    There is so much information it is hard to engage with the community—what is of interest to you, what is worth shining a spotlight on? Sometimes the process is organic or accidental.
    Spontaneous reactions are often the beginning of the issues that go viral.

    Go back to “what is a good story”? The way the story is shared is very important. How do you make the story beautiful—to reach the people you want to reach.

    Solutions based journalism is very important. Share story of the successful effort to fix things, rather than focusing on the problem.

    Accuracy vs. objectivity. Telling the story with objectivity can be difficult when there is a specific point of view you might want to share. Give the facts with passion and commitment. Be articulate about your point of view. A specific agenda that you focus on.

    Allow the community to have enough information in order to act or not. Fit into a larger narrative.

    They did a research project about diet plans but they had difficulty with the range of data and whether it would meet the goals of the group’s information sharing effort. People have different opinions about how to present data. Have enough different viewpoints to get diverse input.

    Think credibly about viewpoints that may be missing. Try hard to poke holes in your own argument. Consider alternative viewpoints. Shows you did the work to lay it all out to be evaluated.

    Get both sides of the story but be sure the story is related accurately still. Where is the balance between truth and opinion? Awareness of the weight of difference of opinions is very important.

    Sarah was doing an oral history about immigrant mothers feeding habits. An incredible community health provider was involved. He was alienated from a dula program but was a father that played a very important role in his babies feeding habits. It was seen that including men in their exhibit was an important factor to include.

    There are so many answers to some stories, it can be easy to lose sight of what the story was in the beginning. Some stories can change in the end.

    The type of journalism practiced is a big role in how the story should be told. Limitations of deadlines and space play a large part.

    Balancing the need for simplifying and complicating the details in a story is important. Get to know your story well and communicate with the source, so they understand fully your intention.

    There are many levels of readers—provide a simple story and then give the tools for diving into the deeper parts of the issues.

    If your goal is to get someone to take an action, you need to simplify. You have to have a message that is straight forward enough to help someone know what they can do exactly.

    Whose experience am I asking the reader to live for awhile? Then the reader can decide if they are moved to action.

    Read quotes back to people but Sami never allows them to read the story before it is done.

    Contextualize a voice–let source make corrections but not change things generally.

    Close collaboration with subjects helps a story be told well. Good story telling creates action.

    What platform can you find to further your cause? How you distribute a story is important. A good story can bring serious attention, even without a call to action.

    Decide format and market, etc.—to reach the audience you want to reach.

    Sami sharing—Experience with police language alienating youth. The community felt the survey did not seem to be for their benefit. She suggests to do a case study about the community before you survey them. What is the best platform for giving out information?

    A photo journalist researched worldwide people living on $1 per day. She captures individual strengths, etc. At the exhibit they are making an app to learn more about the people’s personal stories. They also provide an action that viewers can take right there at the exhibit. It is about accountability. Journalists get excited about solutions but you need a process to hold people accountable–by giving them an action to take immediately.

    Adding solutions components is a common theme. Investigative journalism is a very big part of that.

    Align your stories with existing forces/movements—to get natural support for your effort. Tune in. “Voice for the voiceless” vs. “ears for the deaf”

  • JTM 12:23 pm on September 6, 2015 Permalink  

    Posting Session Notes 

    Posting Session Notes

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