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TOPIC:
How do you frame the success of engagement?
How do you know it’s successful?
How does Engagement Affect/Relate to civic Engagement?
Leads
Jesse Hardman/Regina Lawrence
Sam McCann
Participants
Jesse Hardman
Andrew DeVigal
Ben DeJarnette
Bob Stilger
Jerome Vaughn
Daniela Gerson
Payton Bruni
Regina Lawrence
Seth Lewis
Samantha McCann
Mark Kellman
Kathryn Their
Tom Bray
Carolel Carmichael
Laura Gunderson
Joellen
Bill Densmore
Alex Powers
March Twisdale
Linda Miller
Lauren Katz
Clara Ramirez
Rodney Gibbs
Meredith Clark
Eric Gordon
Yve Susskind
Jeremy Hay
Discussion
Is it better to formulate preemptive impact statements: Did you achieve your impact goal?
or
Is it better to do your work and look back in the rearview mirror and see what happened?
-Hard to fit into funders expectations of what “should” happen.
-Learning from how others measure impact: Non-Profits, Corporations
-How do we create a culture of evaluation?
-Changing the way projects are conceptualized so audience is brought in to determine/influence impact
-Engagement as a way to legitimize news orgs
-outcome harvesting
-Do we agree that good engagement is listening? Will funders pay for just that exercise?
-Shift from pitching a project to funders, to asking community, building support for an idea, then selling to funder.
What about listening to and engaging funders FIRST, from the outset of a project or idea, without asking for money right away…