{"id":77,"date":"2006-04-20T18:29:22","date_gmt":"2006-04-21T02:29:22","guid":{"rendered":"http:\/\/journalismthatmatters.org\/stlouis\/?p=77"},"modified":"2006-04-20T18:29:22","modified_gmt":"2006-04-21T02:29:22","slug":"who-do-we-want-to-pay-for-quality-journalism-at-the-granular-level","status":"publish","type":"post","link":"https:\/\/journalismthatmatters.org\/stlouis\/2006\/04\/20\/who-do-we-want-to-pay-for-quality-journalism-at-the-granular-level\/","title":{"rendered":"Who do we want to pay for quality journalism at the granular level?"},"content":{"rendered":"

Convener: Richard Anderson<\/span><\/h1>\n

Recorder: Jim Shaffer<\/p>\n

Initial attendees: Christine Saed, Asalea Blalock, Stephen, Peggy Kuhr, Mike VanBuren, Bill Densmore, David Johnson, Chris Peck, Martin Reynolds<\/p>\n

NOTES:<\/p>\n

Granular?? RA: Means markets of 30-50,000, defined around geography (his market for Village Soup) \u201cWhere we call home.\u201d<\/p>\n

Revenue sources now for VS:<\/p>\n

Sale of links
\nSale of ads targeted to specific profiles
\nSale of mass ads<\/p>\n

Sale of packages to local businesses<\/p>\n

$19.95\/yr \u2013 \u201cBusiness Enhanced Listing\u201d (Regular listing is free)
\nLink to businesses\u2019 web site from VS
\nMenus or other content hosted on VS
\nFree classified postings
\nYearly contract rate in weekly print product<\/p>\n

$25\/yr per \u201cslot\u201d for classified listings<\/p>\n

$39.95 for service which allows posting of comments on website plus copy of the weekly, plus notification of breaking news<\/p>\n

What didn\u2019t work: Sale of reader\/user subscriptions<\/p>\n

Question to Mike: Would it be feasible to ask foundations to subsidize community websites? Mike: We don\u2019t usually hand out $$ unless we can get something covered that we want covered.<\/p>\n

Village Soup numbers:<\/p>\n

Market, two counties, 50,000 population
\nWeb site started in \u201897. Weekly tab started in \u201803. (Web site came first!!)
\nPaper 6,000 controlled circ.
\nRevenue $2,000,000, Expenses, same. (Expect break even this year)
\nOf this revenue, 25% due to website. (This is 5x what a typical newspaper-based website pulls in.)<\/p>\n

Village Soup has some content unique to web while some is unique to print. Most common to both.<\/p>\n

Peggy, Chris: Referring to \u201cWeb 2.0,\u201d MySpace\u201d & other \u201crelational\u201d sites, do you see any of that potential for VS? RA: Not yet. Not for our market.<\/p>\n

Bill D: Sees four types of revenue\/investment models:<\/p>\n

1.Ads. (Shaffer: Three types. Bi-lateral (classified), targeted unilateral, mass)
\n2.Subscriptions for content (RA: Hasn\u2019t worked for us.)
\n3.Volunteer, ala Public Radio
\n4.Mission-based investors<\/p>\n

Chris P: Suppose you bundle ads and content, like newspaper special sections, and sell the whole publication to a business or industry? Others: Hmm. A new model!!<\/p>\n

Rich: We also sell tickets and get a fee. Also have an auction site.<\/p>\n

Chris P, quoting Elizabeth Osder from Yahoo: Yahoo will provide a platform\/template for free for individuals or businesses to self publish. Yahoo will sell the national ads and allow the local operator to sell local ads.<\/p>\n

See Missourian \u201cSunday eMprint.edu\u201d \u2014VERY well designed e-publication
\nSection tabs on right margin
\nFunction tabs at bottom margin
\nClick on classified picture of house for sale, the pix changes to interior shots.
\nLayered ad content \u2013 can\u2019t do with print.
\nStory jumps, but ads stay put.<\/p>\n

Result:\u00a0 Missourian could sell R\/E ads O\/L where they couldn't sell print<\/code><\/pre>\n
JS: The site technology will continue to get better, and it will become more common to sell O\/L where print didn\u2019t work.<\/p>\n
CP: But the classified sites don\u2019t support journalism<\/p>\n
JS: True. Journalism adds no value to classified, but journalism does add value \u2013 creates markets \u2014for the one way ads.<\/p>\n
11:15 Attendees: Mike, Chis, Stephen, Asalea, Christine, Pam, Bill, Richard<\/p>\n","protected":false},"excerpt":{"rendered":"
Convener: Richard Anderson Recorder: Jim Shaffer Initial attendees: Christine Saed, Asalea Blalock, Stephen, Peggy Kuhr, Mike VanBuren, Bill Densmore, David Johnson, Chris Peck, Martin Reynolds NOTES: Granular?? RA: Means markets of 30-50,000, defined around geography (his market for Village Soup) … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-77","post","type-post","status-publish","format-standard","hentry","category-session-notes"],"aioseo_notices":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/journalismthatmatters.org\/stlouis\/wp-json\/wp\/v2\/posts\/77","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/journalismthatmatters.org\/stlouis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journalismthatmatters.org\/stlouis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journalismthatmatters.org\/stlouis\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/journalismthatmatters.org\/stlouis\/wp-json\/wp\/v2\/comments?post=77"}],"version-history":[{"count":0,"href":"https:\/\/journalismthatmatters.org\/stlouis\/wp-json\/wp\/v2\/posts\/77\/revisions"}],"wp:attachment":[{"href":"https:\/\/journalismthatmatters.org\/stlouis\/wp-json\/wp\/v2\/media?parent=77"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journalismthatmatters.org\/stlouis\/wp-json\/wp\/v2\/categories?post=77"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journalismthatmatters.org\/stlouis\/wp-json\/wp\/v2\/tags?post=77"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}