{"id":138,"date":"2006-05-01T18:59:53","date_gmt":"2006-05-02T02:59:53","guid":{"rendered":"http:\/\/journalismthatmatters.org\/stlouis\/?p=138"},"modified":"2006-05-01T18:59:53","modified_gmt":"2006-05-02T02:59:53","slug":"creating-a-handbook-for-media-transformation","status":"publish","type":"post","link":"https:\/\/journalismthatmatters.org\/stlouis\/2006\/05\/01\/creating-a-handbook-for-media-transformation\/","title":{"rendered":"Creating a Handbook for Media Transformation"},"content":{"rendered":"

May 1, 2006<\/span><\/h1>\n

Journalism That Matters
\nThe Next Newsroom \u2013 April 19-22, 2006
\nSESSION NOTES \u2013 SATURDAY, APRIL 22<\/p>\n

Session: Creating a Handbook of Adaptive Change for use by traditional media organizations.<\/p>\n

Convener: Jim Shaffer<\/p>\n

Initial attendees: Peggy Holman, Scott Hall, Mike Skoler, Mathlo Kgosi, Chris Peck<\/p>\n

Discussion:<\/p>\n

Jim S: DUH! I\u2019ve been thinking. I\u2019ve worked in this industry for decades. I teach adaptive change. Peggy has written The Change Handbook. Maybe I should seek Peggy\u2019s collaboration and develop something tailored to the media industry.<\/p>\n

Chris: Read Keith Gilbert, of Harvard: Disruptive Innovation. Also, Christianson: The Innovator\u2019s Dilemma. A key finding will be 9 times out of 10 the industry can\u2019t change. But, no harm in focusing on what one person can do, such as finding allies, keeping the inner journalist healthy, \u2026<\/p>\n

Peggy: We would need to apply an integral approach \u2026 work all four quadrants. Greenhousing would be lower right.<\/p>\n

Chris: Maybe small pods or seeds that could grow in multiple places.<\/p>\n

Scott: The big bureaucracies want to crush innovation. An example would be the public school system versus charter schools.<\/p>\n

Mike: Perhaps pursue this on 3-4 levels. Perhaps as a series of articles.
\n1. Inner journalist
\n2. Management & leadership
\n3. Experiments, such as greenhousing
\n4. Financial models, working examples<\/p>\n

Matlho: For me, it would need to start with a new news culture at home. I\u2019ve seen so many people lose their passion\u2026<\/p>\n

Chris: Yes. Need to nurture passion. Do it one person at a time. Start by recruiting ONE person. Bring him\/her along and encourage that person to recruit one more. I\u2019m not sure about the revenue\/economic piece. Early focus on that becomes immediately overwhelming, intimidating. It focuses people on how to get more money from existing advertisers.<\/p>\n

Mike: I hear you, but I feel a deep pit in the stomach of most journalists.
\nPeggy: This ties to Jane Ellen Stephens\u2019 work at UC Berkley. MySpace may be an inspiration. People need to connect to face the New World, perhaps sharing a little fear and a little inspiration. That\u2019s the frame.<\/p>\n

Mike: We need to connect with Bill Kovach and Tom Rosenstiel, who are moving their project to the University of Missouri.<\/p>\n

Jim: So how do we connect with the inner financial executive?<\/p>\n

Peggy: Consider the four quadrants as four doors. Which door? What purpose?<\/p>\n

Chris: Start with the purpose of preserving and strengthening journalism that matters.<\/p>\n

Peggy: It really gelled for me \u2013 How to bring appreciative inquiry into hard journalism.<\/p>\n

Scott: Here\u2019s an example: Land use planning, zoning \u2026 BORING \u2026 need to frame in terms of why listeners should care.<\/p>\n

Peggy: Another example: The shooting at the LA Jewish community center. The LA Times reporter really took an awful story and put an appreciative lens on it \u2026 made the coverage into a cause for community engagement \u2026 We need to anticipate the conversation we want the public to have, and then have this first inside the newsroom. Example: Martin\u2019s story of the black & white reporters covering the same story and ending in conflict. Same dialogue that occurs on the street.<\/p>\n

Chris: Perhaps we need to employ a Trojan Horse to get into the newsroom \u2026 the analogy might be one terrorist with one bomb causing tremendous disruption.<\/p>\n

Jim: Returning to Matlho\u2019s idea, she should be award of Fetzer\u2019s objectives \u2026 love and forgiveness \u2026 might be some funding for her around work with the inner journalist.<\/p>\n

Scott: What do we mean by \u201cinner journalist?\u201d<\/p>\n

Mathlo: Why we went into this line of work. What passions? What enables you\/us to survive? What is responsibility to industry, society?<\/p>\n

Mike S: What would this look like?<\/p>\n

Group: Perhaps a core training team that creates a test program.
\nGreenhousing, incubating
\nReconnecting purpose with passion \u2026 engaging with audience
\nMarrying new technologies with traditional values
\nCreating structures for ongoing support<\/p>\n

Jim: If structure includes a book, maybe: The Handbook for Media Transformation \u2013 An Integral Approach.<\/p>\n

Mike: Include case studies! Bill Densmore has a data base.<\/p>\n","protected":false},"excerpt":{"rendered":"

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