Elise Banducci is the senior communications officer at the ACLU of Northern California. Prior to joining the ACLU, she spent nearly nine years as a reporter and an editor at the San Jose Mercury News. She also served as the publications manager for Santa Clara University and as the editor of its alumni magazine. She began her journalism career as part of the editorial team that launched the Chronicle of Philanthropy in Washington, D.C.
What I’d like to learn:
How can nonprofits best use new media outlets and online tools for community building and news dissemination?
How can we make our research accessible and interesting to the public and citizen journalists online — for example, using mashups?
Given the proliferation of social networking sites, how can a nonprofit best develop a consistent profile among these fractured outlets?