{"id":541,"date":"2011-11-11T13:53:02","date_gmt":"2011-11-11T20:53:02","guid":{"rendered":"http:\/\/journalismthatmatters.org\/seattlejournalismcommons\/?p=541"},"modified":"2011-11-11T13:53:02","modified_gmt":"2011-11-11T20:53:02","slug":"report-back-from-the-sic2011-the-seattle-interactive-conference","status":"publish","type":"post","link":"https:\/\/journalismthatmatters.org\/seattlejournalismcommons\/2011\/11\/11\/report-back-from-the-sic2011-the-seattle-interactive-conference\/","title":{"rendered":"Report back from the #SIC2011 – The Seattle Interactive Conference"},"content":{"rendered":"

\"\"Journalists have always covered the tech industry as a section of the newspaper, but now, due to the personal media explosion, the very existence of the trade is dependent on conversations and decisions that happen at events like this year\u2019s Seattle Interactive Conference<\/strong>.<\/p>\n

#SIC2011<\/a> had many of the same trimmings as the now messianic #SXSWi (South By Southwest Interactive). The obligatory cute cartoon logos, fancy afterparties, overt corporate sponsorship, installation exhibits, free marketing schwag, and custom smartphone app<\/a> were all part of the $300+ ticket, a tad steep for your average journalist trying to get a bite on how to stay alive.<\/p>\n

So how does this deliver in terms of fulfilling the \u201cinformation needs of a community<\/a>?\u201d<\/strong><\/p>\n

First let\u2019s talk mobile<\/strong>. \u201cSocial\/Local\/Mobile\u201d #SoLoMo<\/a> was the expression I picked up from Jason Karas of Seattle startup Trover<\/a>, who put up some interesting stats on rapid mobile adoption:<\/p>\n