Submitted by eangelotti on Tue, 03\/10\/2009 – 8:01am<\/p>\n
Session Convenor: <\/strong> Howard Finberg and Ellyn Angelotti<\/p>\n Session Reporter:<\/strong> Ellyn Angelotti<\/p>\n Discussion Participants:<\/strong> Jim Kennedy, Tom Honig, Bill Densmore<\/p>\n What should the print\/web product look like?<\/p>\n Print- more reflective<\/p>\n Web- constant info<\/p>\n We need to be teaching journalists how to:<\/p>\n * curate conversations online. Copy desk needs to learn how to post to the web, post multimedia<\/p>\n Used to send journos to learn something specific, now they need training for skills.<\/p>\n Platforms to master:<\/p>\n * mobile Should Poynter follow the trends (train around what people are doing), or lead the way (give a sense of direction, more prescriptive)?<\/p>\n Reality-based conventions like platform judgment.<\/p>\n Values of journalism in a new context. You need certain skills but you still need the principles of journalism.<\/p>\n Pick five or six things we know we should teach.<\/p>\n Who do we want to train? Who is the audience?(i.e. journalists serving local sites or niche communities) How do we reach them?<\/p>\n We need a new point of view on the print portfolio.<\/p>\n There’s a repositioned business model and cost structure that we need to understand<\/p>\n Speak publishers’ language Should we leapfrog over the current problems and solve the anticipated ones we see coming? Survival of the fittest: Who will be the survivors in the legacy and new media?<\/p>\n Define the paths and build the bridges<\/p>\n Construct a vision with specifics Nurture those who want to survive. Those who aren’t excited– how can we get them excited to learn new skills? Give them an alternative to complaining and reject cynicism.<\/p>\n Identify beats that people care about…those that change lives<\/p>\n “I have 25 people in my newsroom. How should i best use them?”<\/p>\n Ideas: We need to learn how to survive in a different form<\/p>\n Regional model? (Like National Writers Workshop?)<\/p>\n entrepreneurer modules for journos.<\/p>\n How can the three elements of making money– ad, subscriptions, one-off — be revived with new package of products.<\/p>\n How can we get\u00a0 a different lens on who our audience is? From the “right-sizers” of small online weeklies to the “24\/7 Titans” like CNN\/NYT<\/p>\n","protected":false},"excerpt":{"rendered":" Submitted by eangelotti on Tue, 03\/10\/2009 – 8:01am Session Convenor: Howard Finberg and Ellyn Angelotti Session Reporter: Ellyn Angelotti Discussion Participants: Jim Kennedy, Tom Honig, Bill Densmore What should the print\/web product look like? Print- more reflective Web- constant info … Continue reading
\n* transfer storytelling from text to visuals
\n* Edit video
\n* aggregate blogs
\n* find people and info online
\n* ask people to contribute content<\/p>\n
\n* blogging
\n* community- conversations, etc.<\/p>\n
\nHow do we monetize content, lower costs?<\/p>\n
\nHow are we serving independent media organizations? Do we need to save the legacy media orgs? Or save journalism?<\/p>\n
\nseed a program that brings together the winners<\/p>\n
\nIf you want to be a winner, you need to do these five things…
\nThese are five things community sites should be doing.<\/p>\n