Submitted by jhai on Tue, 03\/03\/2009 – 6:03pm<\/p>\n
Session Convenor: <\/strong> Jackie Hai<\/p>\n Discussion Participants:<\/strong> Carol Zuegner, Warner Sabio, Lori Rosolowsky, Jim Bowey, Joe Shea, Jose Baez Guerrero, Peter Block<\/p>\n Opening premise:\u00a0We all have ADD.<\/strong><\/p>\n Technology has changed the way we think and work. We multitask, skim and scan, jumping from site to site in search of something to engage with. Often we don’t even know what we’re looking for.<\/p>\n The first imperative is to produce quality content with true depth. The second imperative is\u00a0good design<\/strong>. Present clarity amidst a sea of noise; use simplicity to draw us in, then provide a portal to deep information to compel us to stay. Young people are turned off by the staid, “blow-dryed” journalism of old media. They seek real people who will speak directly to them. They expect interaction.<\/p>\n We need to break down rigid models and adapt to the medium of the web with new forms\u00a0of storytelling. The forms that succeed will present:<\/p>\n An example that contains many of these elements:\u00a0Market Meltdown 101<\/a> on\u00a0AmherstWire.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Submitted by jhai on Tue, 03\/03\/2009 – 6:03pm Session Convenor: Jackie Hai Discussion Participants: Carol Zuegner, Warner Sabio, Lori Rosolowsky, Jim Bowey, Joe Shea, Jose Baez Guerrero, Peter Block Opening premise:\u00a0We all have ADD. Technology has changed the way we … Continue reading \n