{"id":36,"date":"2015-07-03T19:45:38","date_gmt":"2015-07-03T19:45:38","guid":{"rendered":"http:\/\/journalismthatmatters.org\/pocantico\/?p=36"},"modified":"2015-07-03T19:45:38","modified_gmt":"2015-07-03T19:45:38","slug":"macro-strategies-and-sources-of-money","status":"publish","type":"post","link":"https:\/\/journalismthatmatters.org\/pocantico\/2015\/07\/03\/macro-strategies-and-sources-of-money\/","title":{"rendered":"Macro Strategies and Sources of Money"},"content":{"rendered":"<p>Saturday morning, May 16<\/p>\n<p><strong>Host:<\/strong> Craig Aaron, FreePress<\/p>\n<p><strong><span style=\"text-decoration: underline\">Participants:<\/span><\/strong><br \/>\nEsther Kaplan, The Investigative Fund, The Nation Institute<br \/>\nLinda Jue, G.W. Williams Center for Independent Journalism<br \/>\nRichard Tofel, ProPublica<br \/>\nBill Buzenberg, Shorenstein Center on Media, Politics and Public Policy<br \/>\nSarah Van Gelder, Yes! Magazine<br \/>\nKevin Davis, KLJD Consulting, formerly Investigative News Network<br \/>\nJay Harris, Public Intelligence Inc., formerly Mother Jones<br \/>\nBill Densmore, Reynolds Journalism Institute\/InfoValet Project<br \/>\nStephen Silha, Frisky Divinity Productions, Journalism That Matters<br \/>\nJulie Schwietert Collazo, Freelance journalist<br \/>\nMolly de Aguiar, Geraldine R. Dodge Foundation<br \/>\nMichelle Garcia, Freelance journalist and documentary producer<\/p>\n<p>Notes prepared by Jay Harris.<\/p>\n<p><strong>Funding from government\/public sources:<\/strong> Craig noted that there are models for government funding of journalism that work in other countries, but the consensus in the group was that, in the current political context, it is difficult to see any short-term prospects in the U.S.<\/p>\n<p><strong>Increasing philanthropic support.<\/strong> Richard Tofel referenced a Steve Waldman report noting that contributions from individuals, not institutions, constitute most of American philanthropy. If 1% of all philanthropy were directed toward journalism, that journalism would be funded abundantly. Richard suggested an effort to persuade Americans to \u201cput journalism on the list\u201d of their reflexive charities, along with schools and the arts. Several specific campaign ideas flowed from that.<\/p>\n<p>1) One was the notion of persuading <strong>donors to political campaigns<\/strong> \u2013 especially those who are appalled by current campaign spending madness but who don\u2019t feel they can unilaterally opt out \u2013 to commit to contributing $1 to \u201cfighting and fixing\u201d the problem (efforts that include alism) for every dollar they contribute to political races. <u>We agreed that a marketing effort to target that very specific audience was needed<\/u>.<\/p>\n<p>We discussed:<\/p>\n<ul>\n<li>Developing a common slogan that could be used by individual media organizations as well as for any collective campaign.<\/li>\n<li>Coordinating promotion efforts on a common day, such as was done on Giving Tuesday. (First Amendment Day, marked in some places for late Sept., was suggested as a possible date, though it\u2019s not clear that there is a nationally recognized date.)<\/li>\n<li>Pitching the notion to the Democracy Alliance. (We would need to find a member of the Alliance to sponsor a presentation of the idea.)<\/li>\n<li>Identifying political donors who would publicly support the campaign.<\/li>\n<li>Examining the Gates \u201cGiving Pledge\u201d model to see how we might emulate that success.<\/li>\n<\/ul>\n<p>Related to this and other possible joint fundraising efforts, there was some discussion of whether we might come up with an acceptable formula for allocating funds contributed into a pool. Some thought it might be worth putting some time into trying to devise such a mechanism, but others cautioned, \u201cthere lies madness.\u201d<\/p>\n<p>2) Another idea was to organize an effort aimed at <strong>community foundations<\/strong>. Molly noted that community foundations can be great partners for local independent journalism, but local news orgs need to work hard to develop relationships with foundation program staff about the critical role news and information plays in building better, more vibrant communities. Others present suggested that this effort might include delegations of journalists and community leaders. Bill Densmore recommends people look at <a href=\"http:\/\/reportforamerica.us\/\">http:\/\/reportforamerica.us<\/a><\/p>\n<p>3) Other ideas included:<\/p>\n<p>A systematic effort to persuade companies such as Apple to make donating to media easier through their tech payment platforms, for instance, through a donate button embedded in iTunes.<\/p>\n<p>Donations through payroll done through a check box during payroll elections.<\/p>\n<p>Stephen Silha suggests contacting family officers that handle the assets and in some cases the charitable giving of high net-worth individuals to get them thinking about journalism as a public good.<\/p>\n<p><strong>Commitments:<\/strong><\/p>\n<ul>\n<li>Establish a working group on revenue development: Craig Aaron, Linda Jue, Kevin Davis, Jay Harris. Set a date for a first call by June 1.<\/li>\n<li>Initiate an effort to connect with the Democracy Alliance re: pitching a match for political spending: Dick, Esther, Jay.<\/li>\n<li>Start a process of discussing public funding. Even though it might take 5-10 years to get anywhere with it; the discussion should start now.\u00a0 \u2013 Craig \/ Free Press<\/li>\n<li>Dick Tofel and Molly de Aguiar will initiate efforts to get IJ-Thrive onto the radar of community foundations. Molly to help with messaging.<\/li>\n<li>Develop idea of a branding campaign for independent journalism (c.f., the \u201cRed\u201d campaign). Kevin Davis.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Saturday morning, May 16 Host: Craig Aaron, FreePress Participants: Esther Kaplan, The Investigative Fund, The Nation Institute Linda Jue, G.W. Williams Center for Independent Journalism Richard Tofel, ProPublica Bill Buzenberg, Shorenstein Center on Media, Politics and Public Policy Sarah Van Gelder, Yes! Magazine Kevin Davis, KLJD Consulting, formerly Investigative News Network Jay Harris, Public Intelligence [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-36","post","type-post","status-publish","format-standard","hentry","category-session-notes"],"aioseo_notices":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/journalismthatmatters.org\/pocantico\/wp-json\/wp\/v2\/posts\/36","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/journalismthatmatters.org\/pocantico\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journalismthatmatters.org\/pocantico\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journalismthatmatters.org\/pocantico\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/journalismthatmatters.org\/pocantico\/wp-json\/wp\/v2\/comments?post=36"}],"version-history":[{"count":0,"href":"https:\/\/journalismthatmatters.org\/pocantico\/wp-json\/wp\/v2\/posts\/36\/revisions"}],"wp:attachment":[{"href":"https:\/\/journalismthatmatters.org\/pocantico\/wp-json\/wp\/v2\/media?parent=36"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journalismthatmatters.org\/pocantico\/wp-json\/wp\/v2\/categories?post=36"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journalismthatmatters.org\/pocantico\/wp-json\/wp\/v2\/tags?post=36"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}