EXCERPTED AUDIO PODCAST FROM THIS SESSION<\/a><\/p>\n
\nForeword – this session segued immediately into a similar session for the next hour; I only took notes for the first hour as I was moving on to something else. These are the notes as I took them – transcribing as the conversation evolved.<\/p>\n
P.S. No real conclusions here – my headline for how the discussion evolved is, there are two models right now if you are looking for investment and NOT for being advertiser-supported – citizen owners\/subscribers, or big foundations\/investors — so far it is proving tough to motivate the former group to step up – legacy media with experience in that area, like public radio, devotes employee time to rustling up the donations, and it’s a never-ending process, you can’t just put up a “donate now” button and hope people will respond<\/p>\n
convener: Len Witt
\npresident at Kennesaw St University
\njournalist for many years
\ngot a grant from Harnisch family foundation $50K
\nfor representative journalism experiment<\/p>\n
(if your community wants a journalist, we’ll provide one … they’re
\nstarting experiment in northfield)
\n$30K fellowship to a reporter for a year
\nask community to chip in
\nif they don’t the person goes away<\/p>\n
(Griff – Northfield is an established site, three-person group
\nblog\/podcast … expanding with this … they all have fulltime jobs
\nelsewhere – they can’t do indepth – lot of voices in town never come
\nto The Blog – issues that don’t get dealt with at the level we would
\nlike)<\/p>\n
“the artifact of a produced article can have so much clout”<\/p>\n
(being transparent about the piece you’re work on … hang around for
\nfeedback after it’s published)<\/p>\n
create more public trust in the journalistic production<\/p>\n
so his question:
\ndoes news itself have enough value that people will pay for it?<\/p>\n
will enough of them be willing to pay … that the journalist is the
\nglue to help keep that community together?<\/p>\n
membership?<\/p>\n
Minnesota Public radio 94K people … they give average $100 …<\/p>\n
Jeremy says a San Diego site built only a few hundred members (and
\nthey had VC …)<\/p>\n
“a small percentage of donors donate the vast majority of money”<\/p>\n
Jeremy thinks maybe a small town will react differently<\/p>\n
they envisioned grant would include “community builder” out working in
\ncommunity, getting people to contribute …<\/p>\n
couple thousand people in a town willing to pay for a newspaper …<\/p>\n
public radio guy says average cost of raising a buck in public radio is 34 cents<\/p>\n
he also says most important research ever done … in mid 80s …
\nessential features that drove:
\n–frequency of use
\n–sense of personal importance, “my life would be diminished if this went away”those two things are a powerful combination’ …<\/p>\n
model tends to respond to URGENCY …<\/p>\n
easier to get first gift when earthquake hits than to keep the red
\ncross going …<\/p>\n
Phil Wilson from Minnesota radio … cost of producing content<\/p>\n
convener says guy from Martha’s vineyard gets an idea then they
\npromote the heck out of it …<\/p>\n
reelchanges.com – you can go contribute to documentary films<\/p>\n
spot.us is developing fundraising online micropayment model for
\njournalists with an individual story they want to do<\/p>\n
kiva.org – micropayments for third world people to better their lives<\/p>\n
Jean Dallas from Hometown Focus — community website and weekly
\nnewspaper in Virginia, MN — started project in August … site went
\nlive in January … getting 1,000 unique visitors a week … 570
\nregistered users … submit stories, calendar events, comment on
\nstories … four months later published first newspaper and
\ndistributed 15000 copies …. cmmunity is 7,000 ppl who live in the
\ntown we’re located in, but we cover a large geographic area<\/p>\n
calling for subscriptions right now … rotating areas we distribute it to …<\/p>\n
130 subscriptions per week … $30 each … going up to $40 … that’s
\nfor a year …<\/p>\n
(this is a somewhat geographically isolated area … the “quad cities”
\narea is where Jean lives) … “iron range” families moved there many
\ngenerations ago for iron mining …
\neconomically depressed area …<\/p>\n
(NOTE, A LOT OF PEOPLE HERE FROM RURAL OR SMALL AREAS … NOT SO
\nMANY FROM BIG CITIES)<\/p>\n
Jim Shaffer, was business side media exec in newspapers and tv’s now
\nreincarnated of college school of biz dean
\nportland maine
\n(he used to run the blethen newspapers in maine)
\nwanted to put together civic ownership group<\/p>\n
maybe abandon print, web only news service<\/p>\n
came up with multipart financing plan, part of which was public financing<\/p>\n
had some direct hits with another model … suggested meeting with
\nfoundations ..
\nInstitute for Civic Leadership<\/p>\n
they said maybe convene nonprofits … to see who might fund what<\/p>\n
they started identifying target organizations<\/p>\n
it would be a two-part model …
\n-sell permanent ownership shares
\n-annual or semiannual appeal for $<\/p>\n
project stalled right now … 20% apart on price<\/p>\n
consortium would be multiparty dialogue … would look like Maine
\nPublic Broadcasting eventually …<\/p>\n
kind of a coop “I own part of the Southern Maine Information Network”
\nor whatever<\/p>\n
donors would get name on plaque<\/p>\n
no decisionmaking authority but would have advisory committee<\/p>\n
appeal to people “need this kind of journalism”<\/p>\n
st. louis beacon has conversations, here’s what’s hap with journalism
\nnationally …<\/p>\n
somebody didn’t want to contribute to Maine thing because they didn’t
\nwant to see part of paper cutting down and down and down<\/p>\n
survival would involve some restructuring of the<\/p>\n
real estate developer would put in $20 million if he eventually got to
\nextract real estate from downtown and printing r\/e<\/p>\n
alternative is to let it die and hire the best and brightest … to
\nstart something new<\/p>\n
shaffer says you hate to lose brand identity and prestige etc.<\/p>\n
having a newsroom only …<\/p>\n
margaret says “advantage to starting something new is that eveything
\nyou do is an ADDITION to people”<\/p>\n
maine has built-in allegiance, says convener<\/p>\n
‘people feel fiercely protective of civic environment’<\/p>\n
joel raised $1.2 million<\/p>\n
shaffer has $50 millon on table … but presumption is, gonna be
\ncashproducing newspaper for a while<\/p>\n
journalist becomes more coach<\/p>\n
Shaffer talking about taking over three papers, spin off two, keep
\nthe Portland one<\/p>\n
I asked the question … why are you talking about SOOOOOO MUCH … on our site (West Seattle Blog) two of us (and really only one doing the writing) produce a huge amount of coverage, newspaper reporters sometimes seem so inefficient (and I’ve been one … afternote, this took place BEFORE the Tribune Company, my former employer, announced it had been auditing newspaper reporters to see how much volume they produced)<\/p>\n
we have a discussion about how much efficiency can be doing quality work … I am asked, what about the stories that take two weeks to put together? I say, we do some indepth coverage, but it’s multitasking – while doing daily coverage, we do bits of work here and there on stories that are longer-term<\/p>\n
participant says, i want journalists to make a living …<\/p>\n
shaffer says what if she is coaching 10 stringers and doing a couple
\nof her own stories<\/p>\n
Sara is researching for Media Giraffe<\/p>\n
Megan from Northern Community Network<\/p>\n
Becky from Blandin<\/p>\n
(they were mostly listening)<\/p>\n
pjnet.org is the convener’s blog<\/p>\n
knight foundation going to convene community foundations more …
\nasking them, should you be a player in this field if it’s vital to democracy<\/p>\n
(there’s no real 100 percent model)<\/p>\n
engage in the conversation …<\/p>\n
Becky says they do community leadership training for rural publishers
\n… now housed with Minnesota Newspaper Foundation … whole purpose
\nin light of everything that’s happening in industry, how do you still
\ntell the stories of the communities …<\/p>\n
(Harriet from Breckenridge joins the group)<\/p>\n
keeping the stringers going …<\/p>\n
convener is former magazine editor … depended a lot on freelancers …<\/p>\n
studied people to figure out what they coud do<\/p>\n
shaffer, sometimes a passionate stringer is a gadfly with an ax to grind …<\/p>\n
two posts a week and get $100\/post is what is paid by minnpost.com if you post twice a week<\/p>\n","protected":false},"excerpt":{"rendered":"
Notes by Tracy Record, posted June 14th: EXCERPTED AUDIO PODCAST FROM THIS SESSION Foreword – this session segued immediately into a similar session for the next hour; I only took notes for the first hour as I was moving on to something else. These are the notes as I took them – transcribing as the […]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-340","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/journalismthatmatters.org\/minneapolis\/wp-json\/wp\/v2\/pages\/340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/journalismthatmatters.org\/minneapolis\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/journalismthatmatters.org\/minneapolis\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/journalismthatmatters.org\/minneapolis\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/journalismthatmatters.org\/minneapolis\/wp-json\/wp\/v2\/comments?post=340"}],"version-history":[{"count":1,"href":"https:\/\/journalismthatmatters.org\/minneapolis\/wp-json\/wp\/v2\/pages\/340\/revisions"}],"predecessor-version":[{"id":391,"href":"https:\/\/journalismthatmatters.org\/minneapolis\/wp-json\/wp\/v2\/pages\/340\/revisions\/391"}],"wp:attachment":[{"href":"https:\/\/journalismthatmatters.org\/minneapolis\/wp-json\/wp\/v2\/media?parent=340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}