{"id":49,"date":"2001-10-13T11:47:44","date_gmt":"2001-10-13T19:47:44","guid":{"rendered":"http:\/\/journalismthatmatters.org\/milwaukee\/?p=49"},"modified":"2001-10-13T11:47:44","modified_gmt":"2001-10-13T19:47:44","slug":"coming-down-from-the-ivory-tower","status":"publish","type":"post","link":"https:\/\/journalismthatmatters.org\/milwaukee\/2001\/10\/13\/coming-down-from-the-ivory-tower\/","title":{"rendered":"Coming Down From the Ivory Tower"},"content":{"rendered":"<p><strong><span style=\"text-decoration: underline\">Convener and note taker<\/span><\/strong>: Rick Hall, Deseret News (Salt Lake City)<\/p>\n<p><strong><span style=\"text-decoration: underline\">Participants<\/span><\/strong><\/p>\n<ul>\n<li>Chris Muldron<\/li>\n<li>Tom Warhaver<\/li>\n<\/ul>\n<p><strong><span style=\"text-decoration: underline\">General ideas discussed<\/span><\/strong><\/p>\n<p>Our discussion turned out to be sort of a follow-up to an earlier session on &#8220;getting to know your neighbor&#8221; or connecting with the community. Much, of course, has been written and discussed about these general ideas. So, while we broke little (if any) new ground, we sort of ping-ponged our way into some small-but-specific things we ought to consider in our newsrooms.<\/p>\n<p>*\u00a0 We sometimes act like we know more than we do; the public doesn&#8217;t like that.<\/p>\n<p>*\u00a0 We reinforce the perception of being detached when we report only the extreme sides of an issue.<\/p>\n<p>*\u00a0 The daily newsroom budget is our most-used tool. So we need to do change how we use that budget. Make it a took to reflect what we want in our coverage.<\/p>\n<p>*\u00a0 Online &#8216;hits,&#8217; while not necessarily an accurate measurement of what connects with readers, is at least one indication. They can serve as a wake-up call for reporters and editors.<\/p>\n<p>*\u00a0 Our industry has talked of many ways to connect with and engage readers.\u00a0 We simply need to move forward and practice those principles.<\/p>\n<p>*\u00a0 Management needs to create buy-in for the principles and then provide resources (most often simply &#8216;time&#8217;) to accomplish them.\u00a0 Buy-in is most important at the assignment editor or line editor level.<\/p>\n<p>*\u00a0 Photographers are seemingly well connected to the community because they must leave the newsroom to do their jobs. Reporters should do as well.<\/p>\n<p>*\u00a0 Business editors would do well to develop relationship with the ad sales folks not to be unduly influenced, but because ad sales folks are well connected to a certain part of the community.<\/p>\n<p>*\u00a0 Explain, explain, explain what we do, why we do it, etc.<\/p>\n<p>*\u00a0 We need to be willing take the criticism.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Convener and note taker: Rick Hall, Deseret News (Salt Lake City) Participants Chris Muldron Tom Warhaver General ideas discussed Our discussion turned out to be sort of a follow-up to an earlier session on &#8220;getting to know your neighbor&#8221; or &hellip; <a href=\"https:\/\/journalismthatmatters.org\/milwaukee\/2001\/10\/13\/coming-down-from-the-ivory-tower\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-49","post","type-post","status-publish","format-standard","hentry","category-session-notes"],"aioseo_notices":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/journalismthatmatters.org\/milwaukee\/wp-json\/wp\/v2\/posts\/49","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/journalismthatmatters.org\/milwaukee\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journalismthatmatters.org\/milwaukee\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journalismthatmatters.org\/milwaukee\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/journalismthatmatters.org\/milwaukee\/wp-json\/wp\/v2\/comments?post=49"}],"version-history":[{"count":0,"href":"https:\/\/journalismthatmatters.org\/milwaukee\/wp-json\/wp\/v2\/posts\/49\/revisions"}],"wp:attachment":[{"href":"https:\/\/journalismthatmatters.org\/milwaukee\/wp-json\/wp\/v2\/media?parent=49"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journalismthatmatters.org\/milwaukee\/wp-json\/wp\/v2\/categories?post=49"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journalismthatmatters.org\/milwaukee\/wp-json\/wp\/v2\/tags?post=49"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}