{"id":98,"date":"2005-10-08T11:29:35","date_gmt":"2005-10-08T19:29:35","guid":{"rendered":"http:\/\/journalismthatmatters.org\/kalamazoo\/?p=98"},"modified":"2016-06-14T15:10:52","modified_gmt":"2016-06-14T23:10:52","slug":"is-journalism-without-advertising-possible","status":"publish","type":"post","link":"https:\/\/journalismthatmatters.org\/kalamazoo\/2005\/10\/08\/is-journalism-without-advertising-possible\/","title":{"rendered":"Is Journalism Without Advertising Possible?"},"content":{"rendered":"

Convener:<\/strong> Chris Peck<\/p>\n

Participants:
\n<\/strong>Jane Stevens
\nLisa Cohen (transcriber)
\nLew Freidland
\nFlorangela Davila
\nRalph Gage
\nDuane
\nMichael VanBuren
\nKen Berents
\nCindy Zehnder
\nNancy Margioles
\nJan Shaffer
\nVivian Jones
\nMichael
\nMelinda
\nStacy Leach
\nJean
\nJim Shaffer
\nSue Ellen Christian<\/p>\n

Lew suggests buying a TV station and run it as a positive cash-flow generating model. \"Economic<\/strong>Experiment is to see whether you can do excellent journalism will people buy that paper or watch that station? If you cut out extra profit drained out by Wall Street, can you make enough to get by on? He believes yes.<\/p>\n

Ken asks how do you pay for it\u2014especially as a broadcast property?<\/p>\n

Lew has no problem with advertising\u2026sell as much as you can within the limits of the quality of the product itself, and you might experiment with other possible revenue streams. Can bottom line sustain production? Can retention be maintained? Lew believes that Foundation support isn\u2019t realistic. What about co-opting? It\u2019s essentially a private-leveraged buy-out \u2013 Milwaukee Journal Sentinel is an example, though expansion leads to decision to raise public money. He wants a public trust with profit.<\/p>\n

Chris suggests getting out other ideas.<\/p>\n

Jan Shaffer says foundation support won\u2019t happen. Reminds of Smithsonian Magazine is a private trust\u2026makes a huge profit, and could grow it by putting it on the newsstand. She wonders why there isn\u2019t more of a model for user fees\u2026taxes on certain models, though there would have to be a public service component.<\/p>\n

Chris agrees\u2026 go to a community, say you need local news and we\u2019ve got to assess the community a certain amount for that, comparative to garbage, water etc. There would be a board assigned\u2026 not a hands-on board. Ken asks how to keep politics out of it? Chris says school boards are political, but able to deal with it. The fee is could be like a cable TV bill\u2026 could find a family-owned newspaper that would do there.<\/p>\n

Jan says some papers do that Independent Newspapers who went to the IRS for a special exemption. Been in existence for 10 years.<\/p>\n

Jonathon has 5 different models:<\/p>\n

    \n
  1. Community-supported journalism i.e. Community radio, national grassroots, free speech radio, Democracy Now, etc. Paul Jay\u2019s project \u201cIndependent World Television\u201d Jay is out of Toronto and is launching a satellite new network with news out of Canada and India \u2013will staff working news room. Funding model will be viewer-supported.<\/li>\n
  2. Subscriber model like BBC<\/li>\n
  3. Government supported \u2013 watch what\u2019s going on in South America and Venezuela but counter-hegemonic to CNN<\/li>\n
  4. Telesur will likely expand beyond S America<\/li>\n
  5. Producer-owned blogs<\/li>\n
  6. Public News Service \u2013 a national organization run out of Boulder, CO. print and radio journalists working in 16 states supported by community organization like unions, environmental groups, etc. Wire service reporting loosely steered by interest groups by editorially free. Offer items to newspapers and commercial radio stations.<\/li>\n<\/ol>\n

    \"EconomicStacy: Somehow we have to get consumers to pay for more of media. None of us want to be in a position to need a lot of money to have to get news, but she is suspicious of models that get to far away from a monetary connection with people who want to use it. What about a premium service for special news? Could be areas like sports and lifestyles subjects that they\u2019re willing to pay more for? In addition to non-journalism related areas like selling archives. Has to be valuable to consumers. Papers are finding it increasing difficult People will pay $45 for Starbucks but not 75 cents for a paper. Times Select is now doing this. AJC has experimented with it, but it didn\u2019t work.<\/p>\n

    Jim Shaffer\u2026 adds \u201copen source software model\u201d where there are a few recognized high priests of standards but basically everyone contributes and there is a culture that establishes standards. If we buy something to experiment with it, let\u2019s not tie ourselves to a medium\u2026. Buy a \u201cnewsroom\u201d and figure out how to adjust and disseminate information\u2026 open ideas. Take news piece and start from zero.<\/p>\n

    Duane talks historical models with ad \u2013free newspapers Scripps \u201cThe Day Book\u201d in 1910 in Chicago. Based on a penny a day from subscribers\u2026 didn\u2019t make money in part because of newsprint costs, but were successful in offering other types of stories. Also \u201cPM\u201d in New York. Marshal Fields financed. Did news well, but there were organization problems getting items to premium subscribers. Introduced innovative things by reporting on other industries…again newsprint was critical cost.<\/p>\n

    Melinda says public radio has focused on diversification of funding. I.e. Starbucks, and fund drives. Especially local. Number is listeners People are paying stations. Stations are paying producers of content. Producers have diversified funding prospects from stations, donors, foundation. Underwriting, so if one piece drops out, you have other options to pick up.<\/p>\n

    Jane Stevens says the idea of buying a newsroom is a great idea because it addresses new mediums. Carefully determine pillars of information that you are going to cover. Let go of some subjects because they know other places do a better job and they can\u2019t compete. Locally you can jettison national\/international coverage unless is relates to local. With local emphasis you must consider state coverage\u2026 can local stations band together to cover the state capital? Can also add in Omai news model for individuals to offer payment. Jane feels local advertising is essential because it\u2019s content and part of the conversation.<\/p>\n

    Jean Omai news model\u2026 consider idea of news as public utility. Lots of people are willing to contribute news and not work as full-time journalists. You might have a place of \u201cMarketplace of Ideas\u201d where people can vote for things they want covered. Check credibility will be assured by the governing body. Combine public utility idea with pay plan. Exploit people\u2019s desire to be involved in production of news. Taxpayer money pays for level of news nobody wants to pay for but they need.<\/p>\n

    Karen (Beverly) is interesting in building on ascertainment model that requires some regular system that assesses what the community needs and if those needs aren\u2019t met, there is someone who is accountable to make sure that happens. Combine that with open-source model.<\/p>\n

    Lew says difference between niche models (NPR, Times Select, Smithsonian) and mass models (includes local newspaper, buying a newsroom) Are mass model a state-supported model, a co-op model, a market model which journalists buy and run the institutions.<\/p>\n

    Chris says what if we go out and buy a newsroom tomorrow that is a free-floating form of journalists that can gather information and tells stories and can disseminate across many mediums.<\/p>\n

    Ken B asks whether the consumers even care?<\/p>\n

    Jan Shaffer says small \u201cj\u201d community\u201d reader created and reader-directed content and thinks there is an electronic component that can be significant<\/p>\n

    Stacy is concerned with idea of \u201cutility model\u201d is a terrible idea because it brings to mind all of the negatives\u2026 arrogance, bureaucratic, etc. She doesn\u2019t think it leads to less accountability. She says difference pricing plans are an option\u2026 but consumers need to be able to continue to call the shots and pull their support. Utility can be unresponsive.<\/p>\n

    Michael has different take. He thinks every institution has someone looking over their shoulder\u2026whether stockholders, GM or whomever. With public utility there is at least a public utility is generally motivated by the idea that they\u2019re serving the public.<\/p>\n

    Chris says get rid of the idea of public utility and change to public service. Now many media organization have to opt for best business decision in the short term,<\/p>\n

    Cindy says TVW is as close to that model as anyone in room. TVW doesn\u2019t have an editorial policy, but they are not tool of one advocacy group or political party. State contracts with TVW to produce coverage. Board consists of political statesmen. They\u2019ve learned they only succeed with they represent all viewpoints and don\u2019t advocate.<\/p>\n

    Chris asks whether what we\u2019re talking about here ultimately leads to CSPAN or whether there is a market for that? Cindy says TVW is a part of the overall mix of what\u2019s offered.<\/p>\n

    Lisa News room idea can bring journalists and new media together form all stripes\u2026. Let content drive the medium Ralph want to try hybrid \u201cvalue-added\u201d model \u2013 if he has a cable system in the community, that entitles you to print product with it and sell advertising (Gray Communications in Atlanta has a deal with Adelphia Cable) LA Times did that in Orange County and it worked.<\/p>\n

    Jean says making people pay for story makes people have a stake in story. Instead of passive, you become active member of the process. You are not paying for medium; you are paying for the story. Essentially becoming an investor in the story.<\/p>\n

    Jim agrees with Jean, says in Sunday paper, people can make choices and vote. Merge open source with utility is a clearinghouse. Ken says there isn\u2019t good journalism in weekly papers. Florangela says we have to broaden our standards of acceptability. Maybe we need only niche papers.<\/p>\n

    Jane says we don\u2019t need an actual room for a newsroom. Maybe just start on web or in a neighborhood in a metro area\u2026start slow to get people to pay. Part of process is not just Big J journalism. Maybe could spin off print one day a week.<\/p>\n

    Ralph says that\u2019s how they began with Laurence.com. Now they have a weekly paper delivered free and are daily on the web. Now they\u2019re being invited into other towns.<\/p>\n

    Cindy says this is going to take multiple solutions. Some will work in some areas…others in other place and environments.<\/p>\n

    Melinda says if you take clearinghouse open-source ideas and training places that are just like hubs, but if there is a virtual newsroom but have a place to go to learn their craft. How can people come together and work together.<\/p>\n

    Chris asks if there can be template? At football game have people fill it in<\/p>\n

    Lew is concerned about labor economics. Most of us do value professionalism in journalism. That requires people to be paid and have health benefits. Lew is running workshops in Madison to learn journalism for neighborhood writers, but no one wants to read their stuff day in and day out.<\/p>\n

    Some of us can drop in and out but most need a salary. We won\u2019t be able to support all of journalism without having some who are very skilled. So how do we support the full tier of journalism?<\/p>\n

    What if economics only allowed for one station\/newspaper?<\/p>\n

    Cindy says this is the old building trades model\u2026 having an organization that supports your work and you may go out and contract your work but there is an organization that supports your work, that trainings and helps set standards and may help dispatch you to work. People play union dues for that and it works. Get apprenticeships, etc. Utilitarian model<\/p>\n

    Jonathon is concerned that the single newsroom idea which is limited to single editorial board which can be a problem. Also public broadcasting has been shrinking and funding is shrinking. It\u2019s important to figure out ways to expand the public sphere starting with supporting political changes that bring more money into that sphere. CPB is a train wreck and needs reconstruction. Forget what has been the case\u2026 what should it look like? What are potential effective models? We need mainstream press to elevate that conversation.<\/p>\n

    Jane says combining experienced journalists with community journalists is being done in sports pages now in Laurence.<\/p>\n

    Duane says we do need advertising and remember advertising is content. An alternative could be that advertising has to meet certain criteria to pass muster. Duane thinks it\u2019s possible without having heavy expenses on newsroom side.<\/p>\n

    Radio may be under the most pressure of all because of satellite competition. It\u2019s being restructured as a subscription model.<\/p>\n

    What is you go to a community of about 10k without a dominant TV or newspaper or where it\u2019s being done so poorly it needs competition. Set it up\u2026 we\u2019re going to have a place where people can have a voice to vote on what they want to see\u2026 do low-power radio and TV service. Could be lots of fun.<\/p>\n

    PART TWO
    \nChris
    \nHow do we do this?
    \nYoung and experienced journalists want to do.
    \nSome foundations want to do.
    \nLet\u2019s ID a community.<\/p>\n

    Lew
    \nThere are two models. There\u2019s the small community bootstrap model (7,000 \u2013 10,000), and a city model. Don\u2019t want to leave the cities off the table. Care about urban journalism.<\/p>\n

    Chris
    \nOne model \u2013 nothing or done poorly.
    \nNongeographical model \u2013 some people organized or interested around something. Don\u2019t necessarily live next to each other.<\/p>\n

    Lew
    \nUrban model \u2013 the first one is buffalo. Has a terrible newspaper. Milking it as a cash cow. Jim has evidence. USA today has highest subscription rate of any city in the US. Buffalo has disinvested.
    \nSecond big city model \u2013 piecemeal invention. As part of the Trib. Reinventing reporting in West Oakland. Neighborhood based journalism. Hope that will lead to a more web-centric newsroom. Changing the newsroom by infiltrating upward.<\/p>\n

    Ralph
    \nCommunity has identity but no local newspaper, or poor one, that\u2019s an opportunity market.<\/p>\n

    Chris
    \nHow we would assess. What we would need to know. Would this plan make any difference?<\/p>\n

    Kent
    \nEconomic base, per capita income, Walmartization (eliminate competition, companies, newspapers don\u2019t get advertising \u2013 some examples newspapers shut down to three or four days a week because of walmartization).
    \nIf you\u2019re going to make a profit, decide. First year loss, 18-24 months out look for profit. Look for profit down the road \u2013 maybe not 15 percent, maybe two or five percent.
    \nOnly reason want to make a for profit, in case want to add. Start with five, go to six, need to make enough to go to six.<\/p>\n

    Chris
    \nWe want to have enough money to do what we want to do. One thing you\u2019re saying to do that. Look at the community. The other thing we\u2019ve talked about, do as utility, subscription model. What would that community look like?<\/p>\n

    Cindy
    \nDon\u2019t know about characteristics, but first thing is have conversation with community itself. Invest and be part of system they\u2019re creating. I could see that one of things you would ask of town government, invest of public TV, record keeping so that people don\u2019t have to go to meetings to find out what\u2019s going on. So local govt. provides basics.<\/p>\n

    Chris
    \nGet people together \u2013 do assessment. Here\u2019s what we\u2019re thinking of, we think there\u2019s some value, need some investment. Tax or volunteers. What kind of commitment do you need from a community?<\/p>\n

    Beverly\/Betsy
    \nWhat are your consumption habits? What do you do? What do you want? Has to be analysis balance among use, do, consume or want. Go in there and ask what want and you decide how can provide that or if you can provide that.<\/p>\n

    Peggy
    \nConvene a gathering people in community ask people what want. Provide you the guidance very quickly.<\/p>\n

    Jean
    \nIf you think people should support as public utility, talk about. Affinity group pays for topic, e.g. Smithsonian subscribers an affinity group.<\/p>\n

    Chris
    \nTwo interesting points. Doesn\u2019t have to be dull as dishwater. There\u2019s something about the added value make more interesting. ID aspects of community which have lot of passion.<\/p>\n

    Ralph
    \nDo focus groups. Voters are readers.<\/p>\n

    Melinda
    \nCare about water quality. Care about garbage collection. Make questions specific.<\/p>\n

    Chris
    \nDo you go for community in which one or two things unique? Small town big college. Sailing community. Huge immigrant community.<\/p>\n

    Ralph
    \n7500 circulation paper. A prison town. Lansing. Shawnee \u2013 25,000 from. Started out was the western Shawnee dispatch. Postmaster, other community on other side of the highway that other newspaper doesn\u2019t distribute to. Focus group. Went in there. City council like us. 100 year old Shawnee herald dispatch is no longer in existence. Quality you as public publication. You put out a decent newspaper, other people notice. We\u2019ve had state legislators, saw what you did over there, why don\u2019t you consider that over there. We have declined about four.<\/p>\n

    Peggy
    \nWe have been invited \u2013 key words. Something I know from my business.<\/p>\n

    Ralph
    \nWe take people with daily newspaper backgrounds, because they know journalism better than traditional weekly newspaper editor. Their experience so affirming, almost unbelievable. Not the reception in these communities, praise, etc., people operating newspapers overwhelmed about different response. That puts fun back in journalism.<\/p>\n

    Chris
    \nThere is a role for journalism. If you\u2019re invited in. Love and forgiveness in journalism example. Here\u2019s what you\u2019re trying to do. We\u2019re identifying four or five places want to go, are you interested? Now we\u2019re at the point where we\u2019re trying to identify the communities. Affinity groups, demographics.<\/p>\n

    Jim
    \nBe cautious about doing focus groups in which people don\u2019t know about it. Most innovation \u2013 ready, fire, aim. Try something, watch the results and then make the adjustments. Big biz \u2013 ready, aim, aim, aim, aim. Darwin tells us a diverse species has better chance of survival. We need a large number of experiments.<\/p>\n

    Peggy
    \nQuestion for Ralph. If start as assumption that journalism is a conversation. Community component. What active involvement in what goes into this?<\/p>\n

    Ralph
    \nIt has been difficult to get citizen participation, even to the extent send us your press releases, and send us info about parent-teacher organization. They have a wait and see attitude. But have to remember people not used to being served this way.<\/p>\n

    Chris
    \nOne piece of it \u2013 journalists directed by the community. Go back to Jan\u2019s idea of tiered content. Lowest level \u2013 sports scores, etc. Middle level.<\/p>\n

    Jean
    \nOpen source. Doesn\u2019t have to be professional journalism. Something can be done themselves, like Oh My News has done. Tier \u2013 resource to be investing in story. Clearing house editor can assign.<\/p>\n

    Chris
    \nStory comes in from the community. Lowest, needs vetting and editing. Middle<\/p>\n

    Nora
    \nWhat if the news organization owned places were owned by newspapers, waiters were reporters? South America town \u2013 every fourth storefront internet caf\u00e9. Terminals and coffee bar.<\/p>\n

    Chris
    \nIt\u2019s another revenue source. Create a gathering place, fun place.<\/p>\n

    Jim
    \nPut kiosk in bar, mall, etc.<\/p>\n

    Kent
    \nWi-fi them all.<\/p>\n

    Melinda
    \nStoryCorps on NPR.<\/p>\n

    Peggy
    \nSomething interesting about journalism owning community gathering place. First place family, second place work, you need a third place.<\/p>\n

    Jonathan
    \nBought post office building in Urbana Champaign, independent media center. Publishing a newspaper, community wi-fi project. Setting up free wi-fi around the city to create community network that everyone can get on. Community journalism model, particularly wi-fi \u2013 cheaply bring communications to poor communities in west Chicago or rural.<\/p>\n

    Kent
    \nIn Charleston, SC, they\u2019re starting a joint venture where when you come into smash you click on wi-fi, automatically get web site. One of problem is low penetration in newspaper. Help build your brand. Advertisers are moving towards online, if they could get more branding with local paper, I\u2019m going to advertise some more.<\/p>\n

    Beverly\/Betsy
    \nBarriers for entry. Wi-fi good if you have a laptop. MIT 100 dollar laptop. That gives me more comfort. Training.<\/p>\n

    Nora
    \nIN cities, revitalize downtown corps that might bring in other businesses.<\/p>\n

    Peggy
    \nFive six restaurants around common area.<\/p>\n

    Lew
    \nPhilly is now probably about to roll out wi-fi around west Philly, underserved area. Also underserved by Inquirer and daily news. Temple project \u2013 doing reporting. North Philly big community 250,000\/300,000 city that\u2019s as underserved as communities Ralph goes into. Other than shootings or cop stories, sees next to nothing. A whole another model, community reinvestment. Building a daily report on top of other things.<\/p>\n

    Beverly\/Betsy
    \nTiers \u2013 there need to be opportunities to move up and out. Also need to be opportunities to incorporate different types of storytelling \u2013 chanters, songwriters.<\/p>\n

    Chris
    \nIf you have a caf\u00e9, sing a song, write a poem, and link that up with informing people.<\/p>\n

    Cindy
    \nI\u2019m interested in getting info to people to empower people to participate in how they\u2019re governed. A state where geographic barriers, how do you bring them in to decision-making places. We\u2019re giving people live video or ability to testify via<\/p>\n

    Chris
    \nSaving North Dakota model. Newspaper set up groups why young people leaving ND. Partnered with public TV and legislature. That broadcast across TV and asked legislators to watch.<\/p>\n

    Cindy
    \nMore direct example. Debate on blanket primary. Covered it live. Rep. invited public TV audience to send in questions and comments became part of the legislative conversation.<\/p>\n

    Chris
    \nYou\u2019re a convener as well. Partnerships to help have discussion.<\/p>\n

    Peggy
    \nIt\u2019s moving in both spectrums \u2013 higher tech and more high touch. There\u2019s something about doing journalism through the arts, going back to oral traditions.<\/p>\n

    Chris
    \nNot forcing it into ink on paper.<\/p>\n

    Duane
    \nResources in older people in community. Large retirement community \u2013 ready to learn and contribute. Need meaning in life more than money.<\/p>\n

    Chris
    \nHave to have bodies, money. Let\u2019s think about resources. People who living where we want to be. Retirees. Young people. Another one, journalist old system not for me. Be able to drop in. Might live there. Business experience retired or doing something outside. Journalism educators going on sabbatical.<\/p>\n

    Beverly\/Betsy
    \nWhere are worker protections?<\/p>\n

    Chris
    \nIf you can\u2019t do it, then don\u2019t do it. I think this next phase bring health plan\/retirement plan. It\u2019s an entrepreneurial experience. I don\u2019t think we try to get people free.<\/p>\n

    Melinda
    \nWho invests?<\/p>\n

    Duane
    \nInvest, have stake.<\/p>\n

    Kent
    \nIn local cities, people buy in stock in a local bank. As big banks consolidate, small local banks starting up.<\/p>\n

    Chris
    \nFunding and then pick a town. We say to local people, go to tax paying entity, say help us. This is the utility model. We\u2019re going to go someplace, in return for voice, you invest in it. We talked about small banks. Take out a loan.<\/p>\n

    Kent
    \nSell community shares.<\/p>\n

    Chris
    \nMechanisms through small business. Forming a coop.<\/p>\n

    Kent
    \nTalk about developing a business model. All in an offering circular as key selling points,<\/p>\n

    Chris
    \nIndividual investors who might like to do it.<\/p>\n

    Kent
    \nI\u2019m fed up with what the local papers; I\u2019m willing to cough up.<\/p>\n

    Cindy
    \nMay get support from local unions.<\/p>\n

    Chris
    \nOxford, Mississippi. Not a good newspaper sitting there.
    \nJonathan \u2013 Vancouver, BC
    \nJim \u2013 Cape Cod, non geographic and geographic community
    \nJean \u2013 Seoul
    \nLew \u2013 Buffalo, Madison
    \nMelinda \u2013 St. Louis
    \nNora \u2013 Kalamazoo
    \nSue Ellen \u2013 Bent Harbor, Holland Michigan
    \nKaren \u2013 Gary, Indiana and seniors
    \nSilja \u2013 immigrant and communities of color
    \nCindy \u2013 Walla Walla, WA
    \nKent \u2013 Charlottesville and Williamsburg, VA
    \nMichael \u2013 Battle Creek, MI
    \nDuane \u2013 Goshen, Indiana
    \nRalph \u2013 student\/youth roll into
    \nJane \u2013 West Oakland. Paris, France
    \nLisa \u2013Walla Walla, WA; Florence, Italy<\/p>\n","protected":false},"excerpt":{"rendered":"

    Convener: Chris Peck Participants: Jane Stevens Lisa Cohen (transcriber) Lew Freidland Florangela Davila Ralph Gage Duane Michael VanBuren Ken Berents Cindy Zehnder Nancy Margioles Jan Shaffer Vivian Jones Michael Melinda Stacy Leach Jean Jim Shaffer Sue Ellen Christian Lew suggests … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-98","post","type-post","status-publish","format-standard","hentry","category-session-notes"],"aioseo_notices":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/journalismthatmatters.org\/kalamazoo\/wp-json\/wp\/v2\/posts\/98","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/journalismthatmatters.org\/kalamazoo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journalismthatmatters.org\/kalamazoo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journalismthatmatters.org\/kalamazoo\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/journalismthatmatters.org\/kalamazoo\/wp-json\/wp\/v2\/comments?post=98"}],"version-history":[{"count":4,"href":"https:\/\/journalismthatmatters.org\/kalamazoo\/wp-json\/wp\/v2\/posts\/98\/revisions"}],"predecessor-version":[{"id":138,"href":"https:\/\/journalismthatmatters.org\/kalamazoo\/wp-json\/wp\/v2\/posts\/98\/revisions\/138"}],"wp:attachment":[{"href":"https:\/\/journalismthatmatters.org\/kalamazoo\/wp-json\/wp\/v2\/media?parent=98"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journalismthatmatters.org\/kalamazoo\/wp-json\/wp\/v2\/categories?post=98"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journalismthatmatters.org\/kalamazoo\/wp-json\/wp\/v2\/tags?post=98"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}