{"id":50,"date":"2015-10-07T16:42:59","date_gmt":"2015-10-07T16:42:59","guid":{"rendered":"http:\/\/journalismthatmatters.org\/experienceengagementsessionnotes\/?p=50"},"modified":"2015-10-07T16:42:59","modified_gmt":"2015-10-07T16:42:59","slug":"spheres-of-engagementmoving-the-audience-to-action","status":"publish","type":"post","link":"https:\/\/journalismthatmatters.org\/experienceengagementsessionnotes\/2015\/10\/07\/spheres-of-engagementmoving-the-audience-to-action\/","title":{"rendered":"Spheres of Engagement\/Moving the Audience to Action"},"content":{"rendered":"<p><a href=\"https:\/\/journalismthatmatters.org\/experienceengagementsessionnotes\/wp-content\/uploads\/sites\/508\/2015\/10\/Spheres1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-51 alignleft\" src=\"https:\/\/journalismthatmatters.org\/experienceengagementsessionnotes\/wp-content\/uploads\/sites\/508\/2015\/10\/Spheres1-246x300.jpg\" alt=\"Spheres1\" width=\"348\" height=\"424\" srcset=\"https:\/\/journalismthatmatters.org\/experienceengagementsessionnotes\/wp-content\/uploads\/sites\/508\/2015\/10\/Spheres1-246x300.jpg 246w, https:\/\/journalismthatmatters.org\/experienceengagementsessionnotes\/wp-content\/uploads\/sites\/508\/2015\/10\/Spheres1-768x937.jpg 768w, https:\/\/journalismthatmatters.org\/experienceengagementsessionnotes\/wp-content\/uploads\/sites\/508\/2015\/10\/Spheres1-839x1024.jpg 839w, https:\/\/journalismthatmatters.org\/experienceengagementsessionnotes\/wp-content\/uploads\/sites\/508\/2015\/10\/Spheres1-1200x1465.jpg 1200w, https:\/\/journalismthatmatters.org\/experienceengagementsessionnotes\/wp-content\/uploads\/sites\/508\/2015\/10\/Spheres1.jpg 1283w\" sizes=\"auto, (max-width: 348px) 100vw, 348px\" \/><\/a><\/p>\n<ul>\n<li>Advocacy journalism (i.e. Jana, who is a videographer for the tiny house movement)<\/li>\n<li>Activism<\/li>\n<li>Public service\u2019 (i.e. volunteering)<\/li>\n<li>Decision making<\/li>\n<li>Stakeholder gatherings\/events<\/li>\n<li>Provoking emotion\/thought through words, art<\/li>\n<li>Online spaces<\/li>\n<li>Connectors<\/li>\n<li>Informal community engagement<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/journalismthatmatters.org\/experienceengagementsessionnotes\/wp-content\/uploads\/sites\/508\/2015\/10\/Spheres2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-52\" src=\"https:\/\/journalismthatmatters.org\/experienceengagementsessionnotes\/wp-content\/uploads\/sites\/508\/2015\/10\/Spheres2-245x300.jpg\" alt=\"Spheres2\" width=\"354\" height=\"433\" srcset=\"https:\/\/journalismthatmatters.org\/experienceengagementsessionnotes\/wp-content\/uploads\/sites\/508\/2015\/10\/Spheres2-245x300.jpg 245w, https:\/\/journalismthatmatters.org\/experienceengagementsessionnotes\/wp-content\/uploads\/sites\/508\/2015\/10\/Spheres2-768x939.jpg 768w, https:\/\/journalismthatmatters.org\/experienceengagementsessionnotes\/wp-content\/uploads\/sites\/508\/2015\/10\/Spheres2-838x1024.jpg 838w, https:\/\/journalismthatmatters.org\/experienceengagementsessionnotes\/wp-content\/uploads\/sites\/508\/2015\/10\/Spheres2-1200x1467.jpg 1200w, https:\/\/journalismthatmatters.org\/experienceengagementsessionnotes\/wp-content\/uploads\/sites\/508\/2015\/10\/Spheres2.jpg 1362w\" sizes=\"auto, (max-width: 354px) 100vw, 354px\" \/><\/a>Fiona\/Jerry: There\u2019s power to the everyday, informal engagement: PTA meeting, soccer field, etc. Is engagement what we\u2019re doing right now in this circle?<\/p>\n<p>Marissa: I work as a city planner. We always hear from folks about a topic, and pass that to policy makers. Our goal is always engagement. We have kiosks that are a visual representation of what the city is working on. (Marla: Those are not very cost effective. Something like $25,000 per kiosk.)<\/p>\n<p>Fiona: The PTA doesn\u2019t look like the school, which is diverse. Parents are working, have multiple jobs. Transportation and time are the problem. Take it to them at the laundromat. Spaces like that.<\/p>\n<p>Marissa \u2013 We try to go where people are at: childcare spaces, churches, farmers markets, parks, DMV.<\/p>\n<p>Fiona: Online people can respond immediately to what just read. We need to make the connections. We need to find new ways to get some traction. But how do that in a way that preserves our role?<\/p>\n<p>Carrie \u2013 Look for solutions. We did a story about the foster care systems and it saw a surge of new parents because of a success story. If publish a piece it doesn\u2019t have to be the end of it. Balance and sustainability.<\/p>\n<p>Marla \u2013 Need to give people choices, tradeoffs. Engage people in a deliberate process.<\/p>\n<p>Jerry \u2013 Wildflower Foundation in San Francisco looks for the informal leaders in pockets of communities i.e. barbers. That\u2019s where the action is happening. Seeing one action happening in a community is easier to swallow.<\/p>\n<p>Jesikah \u2013 Even in areas where there are limited choices each person should be able to come up with their choice about whether to act or not. Need to be careful about providing ways forward but still respecting their right to decide. Need to think about the public framing for encouraging people to make those choices, get the value out.<\/p>\n<p>Fiona \u2013 Solutions journalism\u2026how to navigate the system, the process, how to ask questions.<\/p>\n<p>Celeste \u2013 Because I interview social entrepreneurs, changemakers, etc. about what they\u2019re doing and how and they\u2019re challenges, I\u2019m always making connections between them. This women over here is having trouble with X so I connect her with this other women over there who just worked through that problem. It feels weird to withhold that information.<\/p>\n<p>Marla \u2013 I did that. I connected the governor and a candidate because they both had a passion for education and I thought it\u2019d be an interesting interview with both. For better or worse No Child Left Behind came out of that. Connectors in the community is an engagement sphere in and of itself.<\/p>\n<p>Jesikah \u2013 The #1 impact we\u2019ve seen of our projects is that different groups who didn\u2019t know each other started working together across projects. And that really made the case for funding these engagement initiatives.<\/p>\n<p>Fiona \u2013 Example?<\/p>\n<p>Jesikah \u2013 We did a project revolving around hunger in Sacramento. We had monthly meetings, advisory group, stakeholder convenings with these groups and became sort of a hub. Twelve people who didn\u2019t know each other worked together over a year and now do. I identify as a community organizer even though I wouldn\u2019t necessarily say that where I work. Social justice and advocacy often overlap but don\u2019t have to. We need new ways of bringing the newsroom and people together to tell accurate, nuanced stories. Maybe there\u2019s a whole world full of community organization we can turn to and learn from. But there\u2019s a certain comfort level to break through. It\u2019s not appropriate for a public media org to take a position or try to move people to policy to change action.<\/p>\n<p>Fiona \u2013 You can\u2019t give your opinion. You need to stay out of the convo at a certain level but you can facilitate conversation in a way. People have to trust you, you can\u2019t show favoritism. There\u2019s a certain comfort level as a journalist you\u2019re playing with.<\/p>\n<p>Marissa \u2013 You need to be representatives of the process and not the outcome.<\/p>\n<p>Marla \u2013 Find a topic where there\u2019s a consensus for the common good. Everyone wants to increase the high school graduation rate. The T.V. and radio stations formed an alliance for coverage because it was something everyone agrees on as a good idea.<\/p>\n<p><a href=\"https:\/\/journalismthatmatters.org\/experienceengagementsessionnotes\/wp-content\/uploads\/sites\/508\/2015\/10\/Spheres3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-53\" src=\"https:\/\/journalismthatmatters.org\/experienceengagementsessionnotes\/wp-content\/uploads\/sites\/508\/2015\/10\/Spheres3-247x300.jpg\" alt=\"Spheres3\" width=\"375\" height=\"455\" srcset=\"https:\/\/journalismthatmatters.org\/experienceengagementsessionnotes\/wp-content\/uploads\/sites\/508\/2015\/10\/Spheres3-247x300.jpg 247w, https:\/\/journalismthatmatters.org\/experienceengagementsessionnotes\/wp-content\/uploads\/sites\/508\/2015\/10\/Spheres3-768x934.jpg 768w, https:\/\/journalismthatmatters.org\/experienceengagementsessionnotes\/wp-content\/uploads\/sites\/508\/2015\/10\/Spheres3-842x1024.jpg 842w, https:\/\/journalismthatmatters.org\/experienceengagementsessionnotes\/wp-content\/uploads\/sites\/508\/2015\/10\/Spheres3-1200x1460.jpg 1200w, https:\/\/journalismthatmatters.org\/experienceengagementsessionnotes\/wp-content\/uploads\/sites\/508\/2015\/10\/Spheres3.jpg 1279w\" sizes=\"auto, (max-width: 375px) 100vw, 375px\" \/><\/a>Jesikah \u2013 People in the newsroom would say \u2013 we listened to the people, it\u2019s a top priority, we have a responsibility to inform our public.<\/p>\n<p>Fiona \u2013 You\u2019re deeming what\u2019s important in the decision<\/p>\n<p>of what you don\u2019t cover.<\/p>\n<p>Carrie \u2013 You don\u2019t have to advocate for a specific method or solution, just show what\u2019s out there.<\/p>\n<p>Marissa \u2013 Tree Code. Everyone has emotional rxn to trees. Everyone agreed sh*t wasn\u2019t working. Can start from place of agreement. Our stakeholder groups were polarized but they had more in common than they thought.<\/p>\n<p>Jerry \u2013 How then to get people to think of the common purpose? That can be fairly neutral.<\/p>\n<p>Tim \u2013 Paradox of actually having to follow the \u201cno\u201d so you can uncover the \u201cyes.\u201d People often have less differences than they perceive. Go in detail to explore the \u201cno\u201d and what in particular it stands for.<\/p>\n<p>Marla \u2013 Opposite of appreciative inquiry<\/p>\n<p>Marissa \u2013 We\u2019d do a quick vote at our stakeholder meetings. Red card, yellow card, green card. People check in to see where they\u2019re at. Ask what would help them go from red to yellow.<\/p>\n<p>Fiona \u2013 Why don\u2019t we think of ourselves as community organizers?<\/p>\n<p>Marla \u2013 If you make a choice to do that as a journalist, you need to make that clear from the beginning.<\/p>\n<p><a href=\"https:\/\/journalismthatmatters.org\/experienceengagementsessionnotes\/wp-content\/uploads\/sites\/508\/2015\/10\/Spheres4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-54\" src=\"https:\/\/journalismthatmatters.org\/experienceengagementsessionnotes\/wp-content\/uploads\/sites\/508\/2015\/10\/Spheres4.jpg\" alt=\"Spheres4\" width=\"375\" height=\"455\" \/><\/a>Jesikah \u2013 Make clear what your values are about. If you get pushback in the newsroom it could be helpful to do a 5 Why\u2019s Exercise. It\u2019s a good way to uncover what people\u2019s values, mission, and passion are. Why are you doing this? Etc. It\u2019s a way to find the common good. Might find you have the same values as someone you work with but didn\u2019t know it.<\/p>\n<p>Tim \u2013 You\u2019d also find their fear and vulnerabilities<\/p>\n<p>Marla \u2013 My sister works in theatre and a lot with the body. She\u2019s says, \u201cBefore you engage with others, you need to engage with yourself.\u201d<\/p>\n<p>Jana \u2013 Found music really works with Alzheimer\u2019s patients.<\/p>\n<p>Fiona \u2013 Journalists don\u2019t want framing clich\u00e9s. Agreement is the starting point. Allow journalists to recognize what\u2019s interesting to them, what are the commonalities. But if they\u2019ve already decided what the story is going to be they\u2019re not going to be open.<\/p>\n<p>Jerry \u2013 Find the deeper purpose.<\/p>\n<p>Marla \u2013 Let\u2019s give space to people working through issues, ambivalence. We don\u2019t have to be clear. Maybe ask, What aren\u2019t you sure of? What are you struggling with?<\/p>\n<p>Carrie \u2013 Give readers very specific methods, information to get to a solution<\/p>\n<p>Fiona \u2013 I\u2019d like to know what reader\u2019s questions are. Give them a space to ask questions. Maybe at the bottom of the story \u2013 What questions do you have for the reporter\/in general about this issue? Reporter could get involved in the comments section. Those explaining pieces are really popular.<\/p>\n<p>Tim \u2013 Questions can be used to steer<\/p>\n<p>Marissa \u2013 We use librarians for research a lot because they\u2019re neutral.<\/p>\n<p>Marla \u2013 ALA and Harvard are working on a project to meaningful engage communities and connect them to the library<\/p>\n<p>Fiona \u2013 Libraries help you navigate information. Reporters need to be more like a community organizer\/librarian to archive, hold knowledge in a way where people can really access it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advocacy journalism (i.e. Jana, who is a videographer for the tiny house movement) Activism Public service\u2019 (i.e. volunteering) Decision making Stakeholder gatherings\/events Provoking emotion\/thought through words, art Online spaces Connectors Informal community engagement &nbsp; &nbsp; &nbsp; &nbsp; Fiona\/Jerry: There\u2019s power &hellip; <a href=\"https:\/\/journalismthatmatters.org\/experienceengagementsessionnotes\/2015\/10\/07\/spheres-of-engagementmoving-the-audience-to-action\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-50","post","type-post","status-publish","format-standard","hentry","category-post"],"aioseo_notices":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/journalismthatmatters.org\/experienceengagementsessionnotes\/wp-json\/wp\/v2\/posts\/50","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/journalismthatmatters.org\/experienceengagementsessionnotes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journalismthatmatters.org\/experienceengagementsessionnotes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journalismthatmatters.org\/experienceengagementsessionnotes\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/journalismthatmatters.org\/experienceengagementsessionnotes\/wp-json\/wp\/v2\/comments?post=50"}],"version-history":[{"count":0,"href":"https:\/\/journalismthatmatters.org\/experienceengagementsessionnotes\/wp-json\/wp\/v2\/posts\/50\/revisions"}],"wp:attachment":[{"href":"https:\/\/journalismthatmatters.org\/experienceengagementsessionnotes\/wp-json\/wp\/v2\/media?parent=50"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journalismthatmatters.org\/experienceengagementsessionnotes\/wp-json\/wp\/v2\/categories?post=50"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journalismthatmatters.org\/experienceengagementsessionnotes\/wp-json\/wp\/v2\/tags?post=50"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}