{"id":76,"date":"2017-05-20T20:04:57","date_gmt":"2017-05-21T04:04:57","guid":{"rendered":"http:\/\/journalismthatmatters.org\/elevateengagementsessionnotes\/2017\/05\/20\/topic-how-can-we-use-collaboration-between-organizations-to-increase-capacity-and-opportunity-for-engagement\/"},"modified":"2017-05-20T20:04:57","modified_gmt":"2017-05-21T04:04:57","slug":"topic-how-can-we-use-collaboration-between-organizations-to-increase-capacity-and-opportunity-for-engagement","status":"publish","type":"post","link":"https:\/\/journalismthatmatters.org\/elevateengagementsessionnotes\/2017\/05\/20\/topic-how-can-we-use-collaboration-between-organizations-to-increase-capacity-and-opportunity-for-engagement\/","title":{"rendered":"Topic: How can we use collaboration between organizations to increase capacity and opportunity for engagement?"},"content":{"rendered":"<p>Session Host: Heather Bryant<\/p>\n<p>Participant List:<br \/>\nAmy Wang<br \/>\nJodi Gersh<br \/>\nAndrew Rockway<br \/>\nMark Blaine<br \/>\nStephen Silha<br \/>\nRodney Gibbs<br \/>\nAugust Frank<br \/>\nMark Kellman<br \/>\nJesikah Marie Ross<br \/>\nGracie McKenzie<br \/>\nLauren Katz<br \/>\nPamela Behrsin<br \/>\nLillian Mongeau<\/p>\n<p>Notes:<\/p>\n<p>Partner organizations can create value for newsrooms.<\/p>\n<p>Questions:<br \/>\nHow\/why should newsrooms work with non-newsroom entities (that often have agendas)  Note: The reverse may also be true.<\/p>\n<p>How to create partnerships?<\/p>\n<p>How do we find new partners?<\/p>\n<p>How to work with different kinds of partners? Does it mean something different to work with another newsrooms  vs activists vs NGOs?<\/p>\n<p>What is the most successful ways to start?<\/p>\n<ul>\n<li>One organization with a great idea finds good partners.<\/li>\n<li>Multiple organizations working on similar projects combine forces.<\/li>\n<\/ul>\n<p>How are partnerships best managed?<\/p>\n<p>What kinds of agreements are necessary?<\/p>\n<p>Benefits and advantages:<\/p>\n<ul>\n<li>increased geographic access<\/li>\n<li>expertise sharing<\/li>\n<li>new audience acquisition<\/li>\n<li>expanded reach<\/li>\n<li>new kinds of engagement opportunities<\/li>\n<\/ul>\n<p>Some communities won&#8217;t work with a newsroom unless it&#8217;s a newsroom that advocates for that community. How can we find that balance while still being journalists.<\/p>\n<p>Collaboration is an opportunity to surface voices that are least represented so that they can be engaged.<\/p>\n<p>Collaboration doesn&#8217;t have to be editorial. Collaboration can be around secondary needs like business needs. Ex. Texas Tribune collaborated with partners to jointly cover the cost of a developer to implement Salesforce and MailChimp.<\/p>\n<p>Collaboration should include the sharing of user data (and direction on how that data can and cannot be used) to maximize the value and the engagement.<\/p>\n<p>What are reasonable asks of collaborative partners?<\/p>\n<ul>\n<li>User data<\/li>\n<li>Analytics<\/li>\n<li>Embedding\/Credit etc.<\/li>\n<\/ul>\n<p>Continue the conversation:  bit.ly\/collaborativeslack<\/p>\n<p>If you have any questions, feel free to reach out to host, Heather Bryant at heather@stanford.edu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Session Host: Heather Bryant Participant List: Amy Wang Jodi Gersh Andrew Rockway Mark Blaine Stephen Silha Rodney Gibbs August Frank Mark Kellman Jesikah Marie Ross Gracie McKenzie Lauren Katz Pamela Behrsin Lillian Mongeau Notes: Partner organizations can create value for &hellip; <a href=\"https:\/\/journalismthatmatters.org\/elevateengagementsessionnotes\/2017\/05\/20\/topic-how-can-we-use-collaboration-between-organizations-to-increase-capacity-and-opportunity-for-engagement\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":8187,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-76","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/journalismthatmatters.org\/elevateengagementsessionnotes\/wp-json\/wp\/v2\/posts\/76","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/journalismthatmatters.org\/elevateengagementsessionnotes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journalismthatmatters.org\/elevateengagementsessionnotes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journalismthatmatters.org\/elevateengagementsessionnotes\/wp-json\/wp\/v2\/users\/8187"}],"replies":[{"embeddable":true,"href":"https:\/\/journalismthatmatters.org\/elevateengagementsessionnotes\/wp-json\/wp\/v2\/comments?post=76"}],"version-history":[{"count":0,"href":"https:\/\/journalismthatmatters.org\/elevateengagementsessionnotes\/wp-json\/wp\/v2\/posts\/76\/revisions"}],"wp:attachment":[{"href":"https:\/\/journalismthatmatters.org\/elevateengagementsessionnotes\/wp-json\/wp\/v2\/media?parent=76"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journalismthatmatters.org\/elevateengagementsessionnotes\/wp-json\/wp\/v2\/categories?post=76"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journalismthatmatters.org\/elevateengagementsessionnotes\/wp-json\/wp\/v2\/tags?post=76"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}