Engagement and Ethnic Media
\nElevate Engagement
\nMay 19, 2017 <\/p>\n
Link to Google doc: https:\/\/docs.google.com\/document\/d\/1vQgE9Bk1lRgyCBl-H6n5J3Ehyl6tJIfvoONFODjGX7g\/edit <\/p>\n
Session by Daniela Gerson and Anthony Advincula <\/p>\n
Defining questions\/statements in the discussion: <\/p>\n
How to have a successful partnership with ethnic media
\nRequired reading: The benefits of collaborating with ethnic media, by Rong Xiaoqing on Poynter
\nThere is this commodification of ethnic media — you go there cause it\u2019s hot. It\u2019s not \u201chot\u201d for ethnic media outlets. It\u2019s their community that really matters to them.
\nYou don\u2019t need to need learn about the community on your own. You can work with reporters at ethnic media outlets.
\nPerfect example is the The New York Times story on nail salons in NY, which described the horrors and abuse that manicurists around the city endure as part of their jobs. The Sing Tao Daily (Chinese language newspaper) had investigated this almost a decade prior. But because it was never translated into English, their stories didn\u2019t make much traction. It would do both legacy and ethnic publications good if they partnered together on investigations (bigger impact and faster impact.)
\nEthnic media journalists are HUNGRY for collaboration. They want their reporting to be magnified. How do you know what\u2019s happening out there if you don\u2019t connect with knowledgeable people?
\nThat being said, if you do partner, you need to give credit. Anthony Advincula, who works with New American Media (a coalition of ethnic media organizations around the country), says that when ethnic media partner with places like with IRE\/NYT, their reporters often don\u2019t even get a byline. Or even a tagline.
\nCredit is important in a partnership with ethnic media.
\n\u201cNY Times is the worst at taking credit for other people\u2019s stories, said Advincula.
\nSo, in summary– What would ethnic media outlets want out of a partnership?
\nOpportunities for their reporters to learn skills from traditional outlets
\nMore money to produce stories — ethnic media often work on a shoestring budget
\nWant their stories to get more traction, expand the visibility of their stories, and the visibility of the issues that matter to their communities
\nSome ethnic media reporters want jobs with traditional outlets, eventually <\/p>\n
Today\u2019s ethnic media landscape:
\nStartups — internet startups like \u201cGood Muslims, Bad Muslims,\u201d Latino Rebels
\nA lot of what older ethnic media does is an integration effort
\nWhere do you go to find a job?
\nWhat restaurants are good to go to?
\nDon\u2019t necessarily report on news back home anymore — folks can find that on the internet
\nWhat ethnic media need more of: explanations of U.S. policies and how they intersect with certain communities. <\/p>\n
How to reach\/report on immigrant communities, and ethnic media\u2019s role in that coverage
\nMeet people where they are.
\nDoing that requires you to look at immigrant groups with nuance. New immigrants are in different places than older immigrants. Teen immigrants are different from their parents.
\nSome immigrants exchange information through apps like Telegram, Line, WeChat, and WhatsApp
\nRecognize the linguistic isolation that some communities may experience
\nMake a commitment to long-term coverage of a community. If you\u2019re not doing that already, ethnic media can help here. The most damaging thing you can do to trust is to drop in for an investigation, and then disappear for years. The relationship and stories need to be ongoing, and not just on an anniversary or in unrest.
\nEthnic media reporters can help with translation and dissemination of valuable information.
\nDo coverage from the community\u2019s perspective. Framing is a big part of doing coverage responsibly.
\nHigh touch versus high tech engagement tactics.
\n\u201cMost journalists think that ethnic media is not American media. If that mindset persists, I think ethnic media is always going to be relegated as \u201csecondary journalism.\u201d
\nTraditional newsrooms should always ask themselves, before partnering, \u201cWhose interest are we trying to serve?\u201d (Question posed by Ivan Roman)
\nIs it for PR? And checking off a box?
\nOne good answer, and reason, is because it\u2019s good for general audiences and for exchanging information between communities. \u201cIf you\u2019re Filipino, you likely don\u2019t know what\u2019s going on in the Russian community,\u201d said Advincula.<\/p>\n","protected":false},"excerpt":{"rendered":"
Engagement and Ethnic Media Elevate Engagement May 19, 2017 Link to Google doc: https:\/\/docs.google.com\/document\/d\/1vQgE9Bk1lRgyCBl-H6n5J3Ehyl6tJIfvoONFODjGX7g\/edit Session by Daniela Gerson and Anthony Advincula Defining questions\/statements in the discussion: What strategies people are using to engage with immigrants? Specifically translation tools How can … Continue reading