Engagement is part of funding
\n*Money is not enough to pay for engagement itself
\n*3-legged stool in paying for journalism: Donors are not always enough
\n*Engagement is resource-intensive<\/p>\n
How do we pay for great engagement?
\n*Access to private money? Orgs with sustainable donor-fund: PRI, CIR, ProPublica
\n*If your engagement requires donor funding, it’s not fully sustainable
\n*There needs to be a firewall b\/w engagement and fundraising<\/p>\n
What does great engagement look like?
\n*Start with a method of having 1-on-1 with readers?
\n*Putting storytelling in the hands of the people
\n*Changing the culture of people working
\n*Livestreaming live events
\n*Digital invitations the produce massive amounts of data
\n*Don’t mistake engagement for distribution<\/p>\n
How to make a living doing professional engagement w\/o getting coopted by marketing?
\n*Fear of selling out in order to get a paycheck
\n*Donors get to express what they really care about<\/p>\n
How does this work for for-profit newsrooms?
\n*Multiple revenue streams that aren’t hyper-dependent on advertising
\n*The new editorial-meets-business model creates disconnect
\n*Have in mind a goal that’s worth fighting for and fight for it
\n*The convergence of business and editorial<\/p>\n
We’re hearing our readers —> better engagement —> long-term revenue
\nExperience + Elevate + Embed? Engagement (Everything has to about engagement)<\/p>\n
—
\nTaylyn Washington-Harmon
\nSocial Media Editor
\nO: 617-929-2816
\nM: 708-368-6051
\n@TaylynHarmon<\/p>\n","protected":false},"excerpt":{"rendered":"
Engagement is part of funding *Money is not enough to pay for engagement itself *3-legged stool in paying for journalism: Donors are not always enough *Engagement is resource-intensive How do we pay for great engagement? *Access to private money? Orgs … Continue reading