Participants:
\nSimon Galperin
\nKyle Bozentko
\nTodd Milbourn
\nDahlia Bazzaz <\/p>\n
Notes<\/p>\n
TL;DR >> Measuring loyalty beyond the usual analytics (clicks, return users, etc) is a challenge, and something many newsrooms are still figuring out. But it’s an important metric to prove the *value* of community engagement projects.
\nIn order to measure loyalty, you first need to define what they means for our newsroom
\nWhat does loyalty mean? What makes a reader loyal?
\nFamiliar faces
\nRelationships with those faces
\nExamples: local public radio stations, broadcast news anchors
\nOnce you’ve done that, some approaches include:
\nMeasure how we interact with the user
\nThink of this like a personal engagement Fitbit to track how your touch ripples out
\nLive events created repeated exposure
\nCIR’s open source impact tracker
\nHelps track engagement that is hard to quantify otherwise
\nAllows reporters to do this on their own, which is both efficient and also gets instances that other people might miss
\nChartbeat’s impact tracker
\nHow do you track loyalty for newsroom on a national level?
\nBreak down communities to local levels
\nFocuses on specific policies under broader topics<\/p>\n","protected":false},"excerpt":{"rendered":"
Participants: Simon Galperin Kyle Bozentko Todd Milbourn Dahlia Bazzaz Notes TL;DR >> Measuring loyalty beyond the usual analytics (clicks, return users, etc) is a challenge, and something many newsrooms are still figuring out. But it’s an important metric to prove … Continue reading