Disregard last submission!<\/p>\n
How do we earn<\/strong>\u00a0trust? Joy Mayer, Engagement Strategist<\/p>\n Participants: Results:<\/strong> Concrete steps to take:<\/strong> More notes:<\/strong> Will we change our routines to be trustworthy?<\/p>\n transparency: what we do, how we do it. Who are the people doing the news? sides to story? how do we decide what to cover?<\/p>\n clear explanation of process. demystify pre-publication. tell people why we do what we do.<\/p>\n “This story took a month. It was worth it because…”<\/p>\n Show your work. Make intentions clear in the lede. Not just findings. e.g. NYT daily presenting news + sausage making.<\/p>\n have a phone number and a front door.<\/p>\n just cover what people say they care about! e.g.\u00a0Hearken model, bit.ly\/hearkenstories<\/p>\n conflict-driven reporting over impact.<\/p>\n death of expertise. lack of trust in authority.<\/p>\n Is “the media” journalism?<\/p>\n personalization: you’re talking to\/working for\u00a0me<\/em>! Solution to broader dismissive tone issue, just talking to audience?<\/p>\n branding self as journalist vs. just being someone you can trust,.<\/p>\n do our digital tools serve us?<\/p>\n earn trust through social. emphasize relevance. see Joy’s trusting news project part 1.<\/p>\n overcoming competition in service of newsroom collaboration. elevate trust in other institutions through sharing work.<\/p>\n not just trusting journalism: institutions, democracy, each other. open the pipeline. journalists as intermediaries.<\/p>\n be willing to suspend values. share your platform and the ability to agenda set with the public. Trust is an ongoing project! Don’t assume you won’t have to repeat your efforts. E.g. Newsy explaining why they\u00a0used the term “American Indian” in a DAPL piece in the FB comments for the video. Shows a hunger for cultural competency can be filled by journalists. Here’s the original post where the reporter clarified:\u00a0https:\/\/www.facebook.com\/newsyvideos\/videos\/vb.49978948774\/10153921959023775\/?type=2&theater<\/p>\n Dismantle hard news bias: cover little things, know the “little folks” in your community.<\/p>\n Professionalization of journalism + lack of resources = killer<\/p>\n Earn trust through empathy.<\/p>\n Who is trusted now outside of news? When will newsrooms trust communities?? It goes both ways. Joy’s survey was delivered locally but in it the “media” is assumed to be national.<\/p>\n","protected":false},"excerpt":{"rendered":" Disregard last submission! How do we earn\u00a0trust? Joy Mayer, Engagement Strategist Participants: Linn Davis: Healthy Democracy Mike Fancher: \u201cretired\u201d superstar Jake Batsell: social professor of journalism at SMU. Author. Joe Barr: Chief Content Officer at Capital Public Radio\/oversees music. Sarah … Continue reading
\nLinn Davis: Healthy Democracy
\nMike Fancher: \u201cretired\u201d superstar
\nJake Batsell: social professor of journalism at SMU. Author.
\nJoe Barr: Chief Content Officer at Capital Public Radio\/oversees music.
\nSarah Alvarez: Outlier Media, texting high-value info to Detroiters
\nLinda Shaw: Seattle Times
\nLisa Hayamoto: teaches journalism at UO. Holds community engagement workshops.
\nSummer Fields: engagement consultant at Hearken, writes about “diversity” in public media.<\/p>\n
\nHow can journalists earn trust?<\/strong>
\nQuestions for us to ask: Where do I put my ear to hear what’s happening at the grassroots?
\nWhat language do we use?
\nHow do I know that transparency is what the audience wants? Figure out what they want to know.
\nWhat gives you credibility?<\/p>\n
\nStudying cognitive bias.
\nTalk about what, why, how we do things and repeat.
\nSee trust as what needs to be earned.
\nRelationship is 2-way trust.
\nGet reporters back into the communities to use language people use.
\nBe trustworthy!
\nProcess-driven answers to audience queries about stories: don’t feel the need to give mini reports.
\nThink about how race and class organize society.<\/p>\n
\nHow do we\u00a0earn\u00a0<\/strong>trust?<\/p>\n
\nBuild trust collaboratively. Not just try to “earn.”
\nEngagement is like dating — Joy’s piece on Poynter (http:\/\/www.poynter.org\/2017\/how-building-trust-with-your-audience-is-like-dating\/450592\/) Don’t ask for more intimacy that you’ve earned. Validate participation. No shortcuts to showing up.<\/p>\n
\nLibraries! Local papers, if not “news” broadly. Local congressmen, but not “congress” broadly. Being able to verify with own eyes helps.<\/p>\n