Jiyan Wei is product manager with Vocus Inc., a PR firm, where he assists with the development of new-media strategies and provides oversight for its PRWeb affiliate. Jiyan obtained his Bachelor of Arts degree in 2000 from Georgetown University, where his areas of focus were English culture and performance, and classical music. He completed a Masters of Science in media and communications at the London School of Economics (LSE) in 2006, where his dissertation studied power dynamics in online communities. He is an active member of the Social Media Club, Advertising, Marketing, and PR Society of the LSE (AMP), Society for New Communications Research (SNCR) and currently maintains a blog, Ether Breather (www.etherbreather.com), focused on culture, media, and technology.