{"id":13,"date":"2011-06-04T13:57:14","date_gmt":"2011-06-04T20:57:14","guid":{"rendered":"http:\/\/journalismthatmatters.org\/createordie2sessionnotes\/2011\/06\/04\/how-do-we-make-money\/"},"modified":"2011-06-04T13:57:14","modified_gmt":"2011-06-04T20:57:14","slug":"how-do-we-make-money","status":"publish","type":"post","link":"https:\/\/journalismthatmatters.org\/createordie2sessionnotes\/2011\/06\/04\/how-do-we-make-money\/","title":{"rendered":"How Do We Make Money?"},"content":{"rendered":"<p>Session Host: Elwin Green<br \/>\nReporter: Carmen Lee<br \/>\nParticipants: C. Denise Johnson, Jeff Hermes, Jordan Green, Seunghyun Lee, Byong Lee<\/p>\n<p>How Can We Make Money?<\/p>\n<p>I. Money-generating models<br \/>\nA. Syndicated model<br \/>\n1. Operation funded by foundation grants<br \/>\n2. Stories sold to outlets<br \/>\n3. Examples: New England Center for Investigative Reporting<br \/>\nRocky Mountain Investigative Center<br \/>\nProPublica (?)<br \/>\nB. Advertising model<br \/>\n1. Advertising-supported information product based on number of clicks<br \/>\n2. Large numbers needed to generate decent amount of money<br \/>\n3. Examples: YouTube, Blogher, GoogleAdSense<br \/>\nC. Fundraising\/Sponsorship model<br \/>\n1. News enterprise supported by contributions from foundations, corporations and others<br \/>\n2. Examples: Oakland Local, Common Language Project (Seattle) public radio and television<br \/>\nD. Crowd-sourced model<br \/>\n1. Writers propose ideas to others and get micro-donations to support doing a story<br \/>\n2. Example: SpotDot.US<br \/>\nE. Book-development model<br \/>\n1. Writers write articles with the intent of developing a book from them.<br \/>\n2. Writers make deals with employers or former employers (newspapers, magazines, other publications) to get the publications rights to stories the writers produced while employees so that the articles can be compiled into a book<br \/>\nF. Co-op model<br \/>\n1. Audience owns the publication, supports its production, and provides editorial guidance to writers (story ideas, feedback).<br \/>\n2. Examples: Banyan Project, Locally Grown News (Michelle Ferrierr)<br \/>\nG. Other possibilities<br \/>\n1. App model \u2013 creation of an app that could be sold to support operating costs<br \/>\n2. Ancillary products \u2013 hats, DVDs, posters, etc. with enterprise\u2019s logo sold to help support it<\/p>\n<p>II. Possible processes for developing above models<br \/>\nA. A writer\u2019s \u201cpath\u201d \u2013 freelancing to grant funding to sponsorships to advertising<br \/>\nB. Collaborations with other writers \u2013 networking, pool resources, co-locating (writers incubator)s<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Session Host: Elwin Green Reporter: Carmen Lee Participants: C. Denise Johnson, Jeff Hermes, Jordan Green, Seunghyun Lee, Byong Lee How Can We Make Money? I. Money-generating models A. Syndicated model 1. Operation funded by foundation grants 2. Stories sold to &hellip; <a href=\"https:\/\/journalismthatmatters.org\/createordie2sessionnotes\/2011\/06\/04\/how-do-we-make-money\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":90,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-13","post","type-post","status-publish","format-standard","hentry","category-post"],"aioseo_notices":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/journalismthatmatters.org\/createordie2sessionnotes\/wp-json\/wp\/v2\/posts\/13","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/journalismthatmatters.org\/createordie2sessionnotes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journalismthatmatters.org\/createordie2sessionnotes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journalismthatmatters.org\/createordie2sessionnotes\/wp-json\/wp\/v2\/users\/90"}],"replies":[{"embeddable":true,"href":"https:\/\/journalismthatmatters.org\/createordie2sessionnotes\/wp-json\/wp\/v2\/comments?post=13"}],"version-history":[{"count":0,"href":"https:\/\/journalismthatmatters.org\/createordie2sessionnotes\/wp-json\/wp\/v2\/posts\/13\/revisions"}],"wp:attachment":[{"href":"https:\/\/journalismthatmatters.org\/createordie2sessionnotes\/wp-json\/wp\/v2\/media?parent=13"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journalismthatmatters.org\/createordie2sessionnotes\/wp-json\/wp\/v2\/categories?post=13"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journalismthatmatters.org\/createordie2sessionnotes\/wp-json\/wp\/v2\/tags?post=13"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}