Engaging Journalists and the Public in Hunger/Nouishment

Notes from Parker Lindner

From January 9 News Oasis/Nourishing Networks meeting

Our discussion covered various ways to engage people with the issue..  We talked about how to encourage participation  from journalists and the general public.

Some ideas included:

  • Locate journalism teachers and proposing this as a writing focus.
  • Establish  points of access, collect data.
  • Share information on the hunger/nourishment issues and challenges in our community. What are the facts about hunger and nourishment or the lack of it?  Where is it? What are the causes?
  • Read ‘between the lines’ in interpreting data for example from use of  free and reduced lunch programs.
  • Ferret out underserved groups such as students, families and senior citizens.
  • Expose the network of service organizations working on the issue.
  • Use community technology centers as touch points.  This is where underserved populations come to get connected.
  • Look for existing blogs and web sites. In social networks, cross posting, commenting, sharing and search engine optimization are the way ideas are amplified.

We also discussed the notion that the stories must be able to grab attention.  They must be brief. We don’t think people will read long tomes.  Instead we could build a simple structure for exposing personal stories – both of people with needs and of people/groups who are inventing (taking responsibility for)  providing  solutions.

Also, consider the ‘master birder’ model. Train a set of individuals who then commit to training others.

About Peggy Holman

Peggy Holman supports organizations and communities to uncover creative responses to complex challenges using innovative engagement processes. The Change Handbook, co-authored with Tom Devane and Steven Cady, documents many such processes. The book is the considered the definitive resource for leaders and consultants working to increase resilience, agility, and collaboration in organizations and other social systems. Peggy co-founded Journalism that Matters in 2001 with three journalists to support the pioneers who are shaping the emerging news and information ecology. Peggy’s latest book, Engaging Emergence: Turning Upheaval into Opportunity, supports people facing disruptions to invite others to join them in realizing new possibilities.
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