Journalism in the New News Ecology - March '09

Adding structure to content - to save the news

It seems that nearly each week, there is yet another panel convened on the future of journalism and how to save the news business.  Much of this centers on asking the question on 'how on earth will we monetize this?'

I attended one of these discussions earlier this year under the auspices of JTM at the Poynter Institute, 'The New News Ecology.'

And I came away profoundly changed, and convinced that applying some structure and metadata to every single piece of content, indeed, everything we do, be it an article, a photo, a blog post or a video - is going to transform the business.

This was after hearing Jim Kennedy, AP Strategic Planner, speak about how the AP was changing, after a century, how it reported, classified - via a new taxonomy - and distributed the news(on mobile platforms)

Here's why: as one of my fellow attendees from the tech sector said: you don't have to decide at the moment of creation what the end product could be.  It could be located by searching by region, by keyword, by format type.  It could be aggregated by outlets by topic or format for as many content types as possible as well as the topics.  

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Change in Challenging Times

Session Convenor: 
Peggy Holman
Session Reporter: 
Lyn Bazell
Discussion Participants: 
Peter Block Anne Anderson Lori Rosolowsky Lisa Loving Lyn Bazzell


Note from Peggy:  Because these ideas became clearer for me after the session, I have recast these notes based on my best current expression of them.  My thanks to the people who came; this session helped me take a next step in how to share this information with others in a book.

Background

Given the upheaval of our times, understanding how to work creatively with uncertainty and change seems particularly important right now.  Naming something makes it visible so that we can consciously work with it. It no longer owns us.  I seek to name and share what I am learning about how emergent change works so that people can choose how they work with the uncertainty and angst that are part of the experience.

This framework came from the intersection of:

Bill Densmore's picture

THE CHALLENGE: Consider new ownership, funding ideas for local news outfits

Session Convenor: 
Michelle Ferrier and Bill Densmore
Session Reporter: 
Bill Densmore
Discussion Participants: 
Participants quoted in these notes include: Lisa Loving, news editor of the Skanner News Group, in Portland, Oregon; Tom Honig, a Santa Cruz, Calif.-based free-lance writer; Michelle Ferrier, jouranlism professor; Tom Stites, of the Banyan Project; Jim Kennedy, svp-strategy at The Associated Press; Leigh Montgomery, newsroom librarian at The Christian Science Monitor; Anne Anderson a Safety Harbor, Fla.-based free-lance writer; Tracy Ward Durkin, publisher of the Urbanist in Baltimore, Md.; Cary French, professor, Humber College, Toronto; Ken Carpenter, professor, Valencia Community College; and Mark Briggs of Serra Media/Journalism2.0 in Tacoma, Wash.

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These are notes taken by Bill Densmore of discussion during a breakout session on March 2, 2009, at the Poynter Institute convening: "Journalism That Matters -- Adapting Journalism to the New News Ecology." This was one of multiple breakouts called by the 85 participants in the four-day event. The title for this session: "Democracy now: Envisioning a model for franchising news."  Session participants included Warner N. Sabio, Liz Monteiro, Jim bowey, Jannet Walsh,  Anne Anderson, Bill Densmore, Leigh Montgomery, Jeff Vander clute, Tom Honig, Lisa Loving, Neil Budde, Michelle Ferrier, Jim Kennedy, Lyn Bazzell, Tracy Ward Durkin, Keith Woods, Tim Stites, Michele McLellan and Susan Moeller.




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