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" is it a good idea to keep print advertising separate from online
advertising?"
No more than it is a good idea to keep print advertising separate from TV,
radio, direct mail or any other form of advertising. One reason newspapers
have web sites is that they generate more advertising revenue than the

The RJI's Digital Publishing Alliance, headed by eReader/iPad researcher
Roger Fidler, wraps up its spring symposium this morning at the Missouri
School of Journalism and there's talk of forming a consortium which would
allow news organizations to recommend tablet-device standards to
manufacturers and tecnology companies. Chief concern expressed in

I'm curious about what others on this list think.
Are newspapers in the print advertising business? Or are they really in
some other business?
Is the print advertising business highly profitable? Will it continue to be
so for a very long time?
Perhaps most importantly, is it a good idea to keep print advertising

Howdy! JOURNALISM INNOVATIONS III is coming up Apr. 30-May 2. The
event will again take place on the verdant University of San Francisco
campus, and will feature great people, big ideas, interesting
organizations, film screenings, and events for journalists, students
and the general public. See below for conference producer Kwan Booth's

U.S., Korean and Japanese news-industry strategists gather in Missouri this week to assess the impact of the soon-to-be-launched Apple iPad on the news business -- and on the fast-changing "E-reader" marketplace. It's the spring meeting of the Donald W. Reynolds Journalism Institute's Digital Publishing Alliance. The day-and-a-half symposium is being videocast live and there will be a running text commentary to which viewers may contribute -- and even ask questions.

Please give me a call when Marc Andreessen starts a company that manages to
become profitable. So far, he's 0-3. (Netscape had one year of profit, back
when they were still charging us for Navigator. $29.99 as I recall).
Otherwise, he has no idea about business models for the digital age. I'm
always amazed, though, at the reverence with which his opinion is treated

And I spiritedly disagree with you.
I don't know how they got away with print advertising for crazy rates all these years.
You look at the paper once (IF you still pick up the hard copy - we are both 50+ and dropped our subscription years ago), it goes into recycling.
You look at a website that you visit frequently, you see an ad over and over and over and over again. The branding burns in. Yes, even small ads like ours (although we at least run 160 x 160s as opposed to the IAB standard of 125x125!). And this isn't our "wishful thinking," it's what we hear from both sponsors and readers alike. Web advertising is NOT about clickthroughs in cases like ours - it's about display, but in a format of repeated exposure, UNLIKE a newspaper!

With all due respect, that advice is idiotic. Newspapers are in the
still highly profitable print advertising business. That business is
likely to be profitable for a very long time. While that market will
shrink, they have little, if any, competition for those advertising
dollars.
The real solution is for newspapers and traditional media to stop

Sent to you via Google Reader
Andreessen's Advice To Old Media: "Burn The Boats" (Erick Schonfeld/
TechCrunch)
Erick Schonfeld / TechCrunch:
Andreessen's Advice To Old Media: “Burn The Boats” — Legend has
it that when Cortes landed in Mexico in the 1500s, he ordered his men
to burn the ships that had brought them there to remove the

Leigh, these are excellent questions. Fortunately, the FCC's comment
deadline has been extended to May 7: [link]
"FCC finds that a limited extension of time will further the public
interest by allowing all commenters additional time to file studies,

Greetings -
Apologies for cross posting, just a reminder:
FCC seeking response and public comment to 42-question survey on the future
of media by March 8.
Whether or not you choose to respond, there are some poignant questions to
at least think about that are in the first few, such as:
What information does a community need?  

Jessica Hoke of the Federal Trade Commission advises that the federal agency intends to provide an audio streamcast next week of two days of workshop-style hearings entitled: "How Will Journalism Survive the Internet?"
The sessions run from 10 a.m.-4:45 p.m. on Tues., March 9 and from 10 a.m. to approximately 3:30 p.m. on Wed., March 10. The only question is which URL will work, says Hoke, a FTC policy planner who organized next week's sessions and an earlier one Dec. 1-2.

This might be of interest to folks in the Boston area.
In an email to me, Maria Burns Ortiz, former NeighborMedia (http://
neighbormedia.org) correspondent and regional director for the
Northeast on the National Association of Hispanic Journalists' board
of directors, writes "it's open to anyone, and they've tried to keep

So I always wind up being the cynic/skeptic.
Steve - if you believe this sort of model is going to work, why not just ask for subscribers to your website - $5 a month certainly isn't outlandish - and if 100 people signed up, that would at least bring you the entire $500? Or did you already try that? - TR

Yes, the site is syndicated in a number of places, including Newstex.
We get a little teeny trickle of money from there, mostly through
nexis-lexis. I'm at the moment working on a state-wide network of
original and syndicated news, which I hope is going to get me into the
Knight News Entrepreneur boot camp (going on the webinar for that in a

A look at the cost of universal healthcare, and whether an insurance model could work.

A look at the cost of universal healthcare, and whether an insurance model could work.

Help create communities that initiate innovate and incubate Journalism That Matters comes to Detroit June 36. Thu 06032010 1215pm Sun 06062010 1215pm ...

These 7 tips will get your professional services team ignited and ready to tackle the new recovery on the front foot.

These 7 tips will get your professional services team ignited and ready to tackle the new recovery on the front foot.